marketing
Cadbury’s key rebrand aims to maintain its confectionery superstar status
The business of company branding is an exceptionally valuable asset that cannot be underestimated in terms of how consumers perceive a product, so whenever change comes to a major enterprise, you can be sure plenty of thought has gone into its potential impact.
Business news, Cocoa & chocolate, New products, Packaging, Sustainability
British brands join forces for Posters for the People campaign
A wide range of key British brands, including confectionery and snacks businesses such as McVitie’s, Montezuma’s chocolates and Graze, are joining forces to help offer messages of encouragement and hope amid the coronavirus pandemic.
Barry Callebaut’s Ruby Chocolate clears key US regulatory hurdle
The US Food and Drug Administration has granted Barry Callebaut a Temporary Marketing Permit (TMP) for its Ruby chocolate, which will signal its full commercial release in the United States.
Business news, Cocoa & chocolate, Ingredients, New products, Processing, Regulatory
AAK’s chocolate summit event set for London
Major trends within the sector will be under the microscope as ingredients business AAK hosts its 2019 Chocolate Summit in London.
Sweet Sundays return from Mars Wrigley Confectionery
Mars Wrigley Confectionery UKhas announced the return of its Sweet Sundays promotion for the eighth year running.
World Obesity Federation calls for greater regulation of online product advertising
A study from the World Obesity Federation has called for food and drink adverts, including confectionery, that target children with video games, apps and social media, to be more intensively regulated.
Christmas confectionery marketing goes into overdrive
With deadlines looming for our festive edition of the magazine, this will be a relatively short, but hopefully sweet update from myself this week.
Tromp Group appoints new vice president of marketing and sales
The Netherlands-based Tromp Group has appointed Hans Herman Doude as its vice president of marketing and sales.
Cadbury Roses celebrates 80 years with ‘another way to say thank you’
Cadbury has unveiled a new marketing campaign celebrating Cadbury Roses.
Speciality and Fine Food Fair sees artisan confectionery and snacks launches
Crowds of top-end retailers, buyers, chefs and business owners flocked to Olympia London to tap into a world of artisan food and drink innovation, including confectionery launches at the Speciality & Fine Food Fair 2018.
Business news, Cocoa & chocolate, Ingredients, New products, Packaging
Cadbury offers a human charging point Boost to city residents
City residents in London, UK, were given an afternoon re-energising lift with a free bar of chocolate as part of a million-pound ‘human charging point’ campaign for Cadbury Boost bars.