marketing
African Cocoa Marketplace targets regulatory support for region’s crop growing communities
A key emerging quality assurance and marketing service for cocoa businesses, the African Cocoa Marketplace (ACM), has reported a strong start to its operations across the region, which remains a core location for the industry in being a vital cog in the global chocolate and snacks global supply chain, writes Neill Barston.
‘ShAero’ special edition chocolate packs set to make their mark
Nestlé’s longstanding UK confectionery brand, Aero has unveiled a new major pack promotion that is set to see over 33,000 sharing bars of its peppermint variety available for consumers to win, writes Neill Barston.
Snickers takes to the skies with latest major promotional campaign
Flagship Mars chocolate brand Snickers is aiming high with its latest major international campaign, known as ‘hungry skies’ as it seeks to capture an added slice of the on-the-go market, reports Neill Barston.
Business news, Cocoa & chocolate, New products, Processing, Sustainability
Cocoa sector marketing venture aims to boost industry support in Africa
A new service aiming to boost marketing and qualitative assurance capabilities for cocoa companies in Africa is being launched by sector specialist Dr Kristy Leissle, who has spotted what she believes is a key gap in the industry.
Business news, Cocoa & chocolate, Processing, Sustainability
Easter arrives for Lindt with major Gold Bunny confectionery campaign
Swiss premium chocolate brand Lindt has confirmed a major campaign in support of its classic Easter Gold Bunny, which remains one of the most instantly recognisable seasonal treats on shelves around the world, writes Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Packaging
WNWN Food Labs takes on major rebrand as Win-Win
Enterprising ‘alt-choc’ start-up company WNWN Food Labs has undergone a key brand revamp, as the business evolves its identity to become known simply as Win-Win, reports Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Packaging, Regulatory, Sustainability
Bazooka set to make its Super Bowl debut with key campaign
With audiences around the world setting their sights on the major US Super Bowl this weekend, Bazooka Candy Brands is making its debut with two commercials running in Nickelodeon’s first ever telecast, featuring Juicy Drop Gummy Dip ‘N’ Stix and Push Pop Gummy Pop-Its, writes Neill Barston.
Research finds UK and US consumers retain a love for chocolate, though sales remain impacted
Latest analysis from the Mintel Research group has found UK shoppers are among the most loyal consumers of chocolate in the world, with sales of £7 billion last year, but figures are declining amid health concerns and ongoing cost of living crisis, writes Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Processing, Regulatory
Reese’s invests in key Super Bowl confectionery ad campaign
Hershey’s key Reese’s brand is aiming for a star quarterback appearance next month, as the brand pitches a key commercial during the US Super Bowl American football event, which it hopes will win big reaching a huge global audience, writes Neill Barston.
Mondelēz rolls-out luxury marketing campaign for latest Toblerone treats
A bold new campaign from Mondelēz International for its iconic Toblerone brand has seen the business reach out to a younger generation with its latest marketing initiative promoting its latest truffles, miniatures, and gifting options, reports Neill Barston.
Business news, Cocoa & chocolate, Ingredients, Processing, Sustainability
Nestlé pledges multi-billion investment into nutritionally-enhanced ranges, including confectionery
Global food group Nestlé has outlined an ambitious programme valued at between CHF 20-25 billion into nutritionally-enhanced ranges, including within confectionery, by the end of the decade, reports Neill Barston.
Business news, Cocoa & chocolate, New products, Regulatory, Sustainability
Lakrids by Bülow continues mission to ‘make the world love liquorice’ with London pop-up store
Danish-founded confectionery group Lakrids by Bülow has expanded its retail growth plans through launching a new pop-up store in London, as it continues to expand its global presence with its artisan-developed liquorice, reports Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Processing, Regulatory, Sustainability
Tate & Lyle global ingredients solutions undergoes major rebranding
The global Tate & Lyle ingredients solutions group has delivered a major brand revamp, as it seeks to expand its interests across the sector, including developing applications for the confectionery and snacks sectors, writes Neill Barston.
Business news, Ingredients, New products, Regulatory, Sustainability
Mars Wrigley’s festive ‘Bounty ban’ prompts social media industry response
A decision by Mars Wrigley to trial festive Celebrations tubs without Bounty sweets in the wake of a consumer survey has seemingly divided the confectionery sector, prompting concern expressed on social media, writes Neill Barston.