marketing
Cadbury’s move urging support for chocolatiers is vital
Conventional wisdom on marketing strategy dictates that attention is largely focused on encouraging consumers to want more or engage more with a certain product or brand, yet in these strange days we inhabit, these rules are now being broken.
Business news, Cocoa & chocolate, New products, Packaging, Processing, Regulatory, Sustainability
Palsgaard appoints new chief commercial officer
Danish-based emulsifier manufacturer Palsgaard has confirmed Michael Skriver has joined the company as Chief Commercial Officer (CCO), reporting to CEO Jakob Thøisen, writes Neill Barston.
Mars steps up to help deliver greater industry gender equality
A key news development this week that seen Mars step up become a vice chair at the Unstereotype Alliance campaigning for gender equality in media advertising has to be welcomed as an extremely positive move.
Hershey strikes deal with US Olympic stars for Tokyo games campaign
Hershey has struck a key Tokyo Olympics partnership between its Reese’s range and three major sports stars for its ‘ultimate team’ product campaign, including former record breaking swimmer Michael Phelps, writes Neill Barston.
Confectionery takes its place at the tip of a potential robotic retail revolution
Amid all the challenging headlines of the past year, it’s something of a relief to encounter some slightly more upbeat news that greeted us with the novel confectionery innovation of a US pilot of a robot serving customers in a New York store.
Business news, Cocoa & chocolate, New products, Regulatory, Sustainability
Mars trials breakthrough US robotic serving system to engage in-store shoppers
A breakthrough confectionery experience has been trialled in New York, US, as Mars Wrigley teams up with retail group Wakefern Food Corp, and technology firm Savioke, for an eye-catching robot serving venture, reports Neill Barston.
Business news, Cocoa & chocolate, New products, Packaging, Processing
pladis launches multi-million ad campaign for McVitie’s brand
UK-headquartered snacking brand pladis has just launched a key £3 million campaign, ‘Too Good Not to Share’, for its bestselling McVitie’s biscuit brand.
Mondelez releases latest State of Snacking report revealing key rises in consumer buying
Mondelēz International has released its latest 2020 state of global snacking report, revealing that nine in ten people are consuming treats either more or the same during the pandemic compared to before the covid crisis, reports Neill Barston
Business news, Cocoa & chocolate, Ingredients, Packaging, Processing, Sustainability
Focus: Key Christmas season beckons for Ferrero’s UK and Ireland team
With a backdrop of economic uncertainty amid the coronavirus pandemic, the confectionery sector is facing challenges ahead, yet is showing strong signs of resilience. Neill Barston speaks to Levi Boorer, Ferrero’s UK customer development director, on its festive prospects
Business news, Cocoa & chocolate, Ingredients, New products, Packaging, Processing, Regulatory, Sustainability
Major Asian ice cream market expansion for Latvia’s Food Union
Latvian-based dairy producer Food Union, a key Baltic ice cream manufacturer, has expanded several of its core brands in Hong Kong, Singapore and Taiwan.
Nestlé reveals festive cheer with new lines including a KitKat Santa
Several new key lines of confectionery including a KitKat Santa are set to be released by Nestlé in the UK as part of its latest festive product campaign, alongside established seasonal favourites.
Hope is on the horizon with major seasonal confectionery launches ahead
While we are still in August of what has proved a particularly testing year, confectionery manufacturers are already fixing their gaze on the vital Christmas market.
Business news, Cocoa & chocolate, New products, Packaging, Processing, Sustainability
BDSI speaks out against a ban on confectionery advertising to tackle obesity
The Federal Association of the German Confectionery Industry (BDSI) has spoken out against calls made for a ban on advertising products in the sector, arguing that such a move would not prove effective in tackling obesity, reports Neill Barston.
Business news, Cocoa & chocolate, Food safety, Ingredients, New products, Packaging, Processing, Regulatory, Sustainability
Marathon bars make unexpected return to the British confectionery scene
As a child of the 1980s, one of my favourite confectionery brands was the much-celebrated Marathon chocolate bars here in the UK – so when its manufacturer Mars brought the brand name back after 30 years (from switching to its US name Snickers), for a limited summer run in 2019, it was met with much approval.