marketing
WNWN Food Labs takes on major rebrand as Win-Win
Enterprising ‘alt-choc’ start-up company WNWN Food Labs has undergone a key brand revamp, as the business evolves its identity to become known simply as Win-Win, reports Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Packaging, Regulatory, Sustainability
Bazooka set to make its Super Bowl debut with key campaign
With audiences around the world setting their sights on the major US Super Bowl this weekend, Bazooka Candy Brands is making its debut with two commercials running in Nickelodeon’s first ever telecast, featuring Juicy Drop Gummy Dip ‘N’ Stix and Push Pop Gummy Pop-Its, writes Neill Barston.
Research finds UK and US consumers retain a love for chocolate, though sales remain impacted
Latest analysis from the Mintel Research group has found UK shoppers are among the most loyal consumers of chocolate in the world, with sales of £7 billion last year, but figures are declining amid health concerns and ongoing cost of living crisis, writes Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Processing, Regulatory
Reese’s invests in key Super Bowl confectionery ad campaign
Hershey’s key Reese’s brand is aiming for a star quarterback appearance next month, as the brand pitches a key commercial during the US Super Bowl American football event, which it hopes will win big reaching a huge global audience, writes Neill Barston.
Mondelēz rolls-out luxury marketing campaign for latest Toblerone treats
A bold new campaign from Mondelēz International for its iconic Toblerone brand has seen the business reach out to a younger generation with its latest marketing initiative promoting its latest truffles, miniatures, and gifting options, reports Neill Barston.
Business news, Cocoa & chocolate, Ingredients, Processing, Sustainability
Nestlé pledges multi-billion investment into nutritionally-enhanced ranges, including confectionery
Global food group Nestlé has outlined an ambitious programme valued at between CHF 20-25 billion into nutritionally-enhanced ranges, including within confectionery, by the end of the decade, reports Neill Barston.
Business news, Cocoa & chocolate, New products, Regulatory, Sustainability
Lakrids by Bülow continues mission to ‘make the world love liquorice’ with London pop-up store
Danish-founded confectionery group Lakrids by Bülow has expanded its retail growth plans through launching a new pop-up store in London, as it continues to expand its global presence with its artisan-developed liquorice, reports Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Processing, Regulatory, Sustainability
Tate & Lyle global ingredients solutions undergoes major rebranding
The global Tate & Lyle ingredients solutions group has delivered a major brand revamp, as it seeks to expand its interests across the sector, including developing applications for the confectionery and snacks sectors, writes Neill Barston.
Business news, Ingredients, New products, Regulatory, Sustainability
Mars Wrigley’s festive ‘Bounty ban’ prompts social media industry response
A decision by Mars Wrigley to trial festive Celebrations tubs without Bounty sweets in the wake of a consumer survey has seemingly divided the confectionery sector, prompting concern expressed on social media, writes Neill Barston.
Avengers movie star Chris Evans voices Godiva’s latest media campaign
Godiva has turned to Avengers movie star Chris Evans (aka Captain America) as the voice of its latest campaign celebrating its roots as the brand nears its 100th anniversary, writes Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Sustainability
Mars pledges additional funding for Ukrainian humanitarian aid
Mars Wrigley has pledged to increase its aid to Ukraine amid the ongoing conflict, with a total of $10 million now confirmed for the business towards humanitarian causes, writes Neill Barston.
Business news, Cocoa & chocolate, Regulatory, Sustainability
Christmas season brings out the best in artisan and major brand confectionery
With the Christmas season now well and truly in full swing, it’s been encouraging to venture out to stores and see that both individual stores and major brands have made a considerable effort to present new confectionery lines.
Business news, Cocoa & chocolate, New products, Sustainability
Ferrero continues major Christmas investment with latest Thorntons campaign
Ferrero is continuing its major Christmas investment for its UK-based Thorntons brand, with a new festive television advert forming part of a £3.6 million campaign targeting the key festive confectionery season, reports Neill Barston.
Business news, Cocoa & chocolate, New products, Sustainability
Nestlé’s Santa KitKat specials among key 2021 Christmas treat releases
A feast of festive favourites and new additions make up this year’s Nestlé Confectionery Christmas range, including a return for its star KitKat Santa, reports Neill Barston.
Business news, Cocoa & chocolate, Food safety, New products, Packaging, Regulatory, Sustainability