marketing
Focus: Key Christmas season beckons for Ferrero’s UK and Ireland team
With a backdrop of economic uncertainty amid the coronavirus pandemic, the confectionery sector is facing challenges ahead, yet is showing strong signs of resilience. Neill Barston speaks to Levi Boorer, Ferrero’s UK customer development director, on its festive prospects
Business news, Cocoa & chocolate, Ingredients, New products, Packaging, Processing, Regulatory, Sustainability
Major Asian ice cream market expansion for Latvia’s Food Union
Latvian-based dairy producer Food Union, a key Baltic ice cream manufacturer, has expanded several of its core brands in Hong Kong, Singapore and Taiwan.
Nestlé reveals festive cheer with new lines including a KitKat Santa
Several new key lines of confectionery including a KitKat Santa are set to be released by Nestlé in the UK as part of its latest festive product campaign, alongside established seasonal favourites.
Hope is on the horizon with major seasonal confectionery launches ahead
While we are still in August of what has proved a particularly testing year, confectionery manufacturers are already fixing their gaze on the vital Christmas market.
Business news, Cocoa & chocolate, New products, Packaging, Processing, Sustainability
BDSI speaks out against a ban on confectionery advertising to tackle obesity
The Federal Association of the German Confectionery Industry (BDSI) has spoken out against calls made for a ban on advertising products in the sector, arguing that such a move would not prove effective in tackling obesity, reports Neill Barston.
Business news, Cocoa & chocolate, Food safety, Ingredients, New products, Packaging, Processing, Regulatory, Sustainability
Marathon bars make unexpected return to the British confectionery scene
As a child of the 1980s, one of my favourite confectionery brands was the much-celebrated Marathon chocolate bars here in the UK – so when its manufacturer Mars brought the brand name back after 30 years (from switching to its US name Snickers), for a limited summer run in 2019, it was met with much approval.
Approaching new confectionery product development with an eye for success
Within a highly competitive market, manufacturers of confectionery and bakery goods are working harder than ever to enable their products to stand out from the crowd amid a major pandemic. Food and confectionery consultant Graham Godfrey, a Confectionery Production editorial board member, examines what exactly makes a product a hit with consumers.
Business news, Cocoa & chocolate, Ingredients, New products, Packaging, Processing, Sustainability
Cadbury’s key rebrand aims to maintain its confectionery superstar status
The business of company branding is an exceptionally valuable asset that cannot be underestimated in terms of how consumers perceive a product, so whenever change comes to a major enterprise, you can be sure plenty of thought has gone into its potential impact.
Business news, Cocoa & chocolate, New products, Packaging, Sustainability
British brands join forces for Posters for the People campaign
A wide range of key British brands, including confectionery and snacks businesses such as McVitie’s, Montezuma’s chocolates and Graze, are joining forces to help offer messages of encouragement and hope amid the coronavirus pandemic.
Barry Callebaut’s Ruby Chocolate clears key US regulatory hurdle
The US Food and Drug Administration has granted Barry Callebaut a Temporary Marketing Permit (TMP) for its Ruby chocolate, which will signal its full commercial release in the United States.
Business news, Cocoa & chocolate, Ingredients, New products, Processing, Regulatory
AAK’s chocolate summit event set for London
Major trends within the sector will be under the microscope as ingredients business AAK hosts its 2019 Chocolate Summit in London.
Sweet Sundays return from Mars Wrigley Confectionery
Mars Wrigley Confectionery UKhas announced the return of its Sweet Sundays promotion for the eighth year running.
World Obesity Federation calls for greater regulation of online product advertising
A study from the World Obesity Federation has called for food and drink adverts, including confectionery, that target children with video games, apps and social media, to be more intensively regulated.
Christmas confectionery marketing goes into overdrive
With deadlines looming for our festive edition of the magazine, this will be a relatively short, but hopefully sweet update from myself this week.