marketing
Perfetti Van Melle expands travel retail offering ahead of TFWA World Exhibition
Confectionery brand Perfetti Van Melle (PVM) has reaffirmed its commitment to the travel retail sector in creating exclusive ranges focused on children’s gifting and refreshment categories, reports Neill Barston.
US studies reveal 93% of millennial parents intend to celebrate Halloween
With the key Halloween period just weeks away, fresh studies from the US-based National Confectioners Association has revealed 93% of millennial parents intend to stage celebrations, writes Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Packaging
NCA studies reveal chocolate remains America’s favourite Halloween treat
Latest studies from the National Confectioners Association have revealed that chocolate-based treats are Americans’ most favoured for this year’s Halloween, with a total of 60% naming the category as their top choice for trick-or-treat pumpkins, reports Neill Barston.
Pladis targets biscuit growth with online hub, as 80% of product sales gained from 5% of ranges
The pladis snacking group has moved to relaunch it Better Biscuits online platform as it seeks to help the sector drive a further £21 million in sales through maximising the segment’s potential, writes Neill Barston.
Business news, Cocoa & chocolate, New products, Sustainability
Cadbury’s move urging support for chocolatiers is vital
Conventional wisdom on marketing strategy dictates that attention is largely focused on encouraging consumers to want more or engage more with a certain product or brand, yet in these strange days we inhabit, these rules are now being broken.
Business news, Cocoa & chocolate, New products, Packaging, Processing, Regulatory, Sustainability
Palsgaard appoints new chief commercial officer
Danish-based emulsifier manufacturer Palsgaard has confirmed Michael Skriver has joined the company as Chief Commercial Officer (CCO), reporting to CEO Jakob Thøisen, writes Neill Barston.
Mars steps up to help deliver greater industry gender equality
A key news development this week that seen Mars step up become a vice chair at the Unstereotype Alliance campaigning for gender equality in media advertising has to be welcomed as an extremely positive move.
Hershey strikes deal with US Olympic stars for Tokyo games campaign
Hershey has struck a key Tokyo Olympics partnership between its Reese’s range and three major sports stars for its ‘ultimate team’ product campaign, including former record breaking swimmer Michael Phelps, writes Neill Barston.
Confectionery takes its place at the tip of a potential robotic retail revolution
Amid all the challenging headlines of the past year, it’s something of a relief to encounter some slightly more upbeat news that greeted us with the novel confectionery innovation of a US pilot of a robot serving customers in a New York store.
Business news, Cocoa & chocolate, New products, Regulatory, Sustainability
Mars trials breakthrough US robotic serving system to engage in-store shoppers
A breakthrough confectionery experience has been trialled in New York, US, as Mars Wrigley teams up with retail group Wakefern Food Corp, and technology firm Savioke, for an eye-catching robot serving venture, reports Neill Barston.
Business news, Cocoa & chocolate, New products, Packaging, Processing
pladis launches multi-million ad campaign for McVitie’s brand
UK-headquartered snacking brand pladis has just launched a key £3 million campaign, ‘Too Good Not to Share’, for its bestselling McVitie’s biscuit brand.
Mondelez releases latest State of Snacking report revealing key rises in consumer buying
Mondelēz International has released its latest 2020 state of global snacking report, revealing that nine in ten people are consuming treats either more or the same during the pandemic compared to before the covid crisis, reports Neill Barston
Business news, Cocoa & chocolate, Ingredients, Packaging, Processing, Sustainability
Focus: Key Christmas season beckons for Ferrero’s UK and Ireland team
With a backdrop of economic uncertainty amid the coronavirus pandemic, the confectionery sector is facing challenges ahead, yet is showing strong signs of resilience. Neill Barston speaks to Levi Boorer, Ferrero’s UK customer development director, on its festive prospects
Business news, Cocoa & chocolate, Ingredients, New products, Packaging, Processing, Regulatory, Sustainability
Major Asian ice cream market expansion for Latvia’s Food Union
Latvian-based dairy producer Food Union, a key Baltic ice cream manufacturer, has expanded several of its core brands in Hong Kong, Singapore and Taiwan.