Lakrids by Bülow continues mission to ‘make the world love liquorice’ with London pop-up store

Danish-founded confectionery group Lakrids by Bülow has expanded its retail growth plans through launching a new pop-up store in London, as it continues to expand its global presence with its artisan-developed liquorice, reports Neill Barston.

As the company explained, from 1 March at St. Pancras Station in the UK’s capital, it will be offering shoppers a free gift with its first week of opening, with the business finding favour with fans around the world.

Speaking recently to Confectionery Production, founder Johan Bülow (pictured) explained that he has been especially proud to see the Copenhagen-based business’s development over the past 15 years, emerging from a small domestic manufacturing set-up, to become an international company. (See our exclusive view with Johan here).

The business has been on a dedicated mission to ‘make the world love liquorice,’ with its pop-up concept having previously proved successful as a marketing tool, that will see the new store make a temporary home at the St Pancras station in London for the next four months. For the past two years, it has also been available across Fenwick, Selfridges and Harvey Nichols.

Johan said: “It marks a pivotal moment for the brand as we continue our dedicated mission of making the world love liquorice,” he said. “With our new store, we aim to offer Londoners a truly unique taste experience, rooted in Danish craftsmanship.”

Since Johan Bülow opened his first ever store in Svaneke in 2007, he has changed the way the Danes view liquorice – and now he’s on a mission to change the rest of the world’s too, landing in the UK as the next stop.

The business, which runs completely on green energy, uses recyclable packaging for all of its products, with its latest innovation being recycled glass jars. It is also believed to be the first confectionery producer in the world to make jars from 100% recycled and recyclable plastic, which are also designed for reuse. What’s more, since 2020, the factory has been running on 100% green energy.


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