Guest blog: HFSS regulations governing indulgent products may be well meaning, but will they make a difference?

Stefan Lagerqvist, CEO of Swedish-founded food-tech company Nick’s, offers his views on the new HFSS legislation introduced in the UK, designed to remove tempting treats from supermarket checkouts, as well as offer greater regulation on television advertising. Will it have an impact on troublingly high obesity rates? or will it simply mean people go out of their way to track down conventional product ranges, wherever they are placed in stores?

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Confectionery Production