Perfetti Van Melle expands travel retail offering ahead of TFWA World Exhibition

Confectionery brand Perfetti Van Melle (PVM) has reaffirmed its commitment to the travel retail sector in creating exclusive ranges focused on children’s gifting and refreshment categories, reports Neill Barston.

The company has confirmed it is set to return to the TFWA World Exhibition in Cannes between 24-28 October, delivering a core focus on its global brands Mentos and Chupa Chups; as well as highlighting its fastest growing regional brands at the upcoming travel retail industry showcase. In addition, the company will also be launching a new brand to the market: Look-o-Look, designed to expand PVM’s market share.

As the business explained, it has identified three key pillars associated with its growth objectives for the travel retail sugar confectionery market: drive conversion, drive footfall and increase basket size. It plans to leverage its presence at TFWA WE to collaborate with existing and new travel retail partners to achieve its growth goals into 2022.

Travel Retail Brand Manager Femke van Veen said: “Everyone at PVM is thrilled to be returning to the to TFWA World Exhibition in Cannes where we are looking forward to reconnecting with our customers and industry colleagues in person. Travel retail is still in recovery mode and we have a renewed focus on making our partnerships stronger together.

“Travel retail’s confectionery offer is a key purchase conversion driver for retailers and so the focus on travel retail exclusives provides newness and opportunities for some much needed fun on the shopfloor. Our company objective is to continually invest in this market and inject some colour and innovation to our dedicated product ranges.

“In our post-covid retail environment we see a lot of potential for growth through focused promotional activities such as partnerships at the till-point to bring additional impulse sales and partnerships in solutions to bring refreshment to travellers.”

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