Avengers movie star Chris Evans voices Godiva’s latest media campaign

Godiva has turned to Avengers movie star Chris Evans (aka Captain America) as the voice of its latest campaign celebrating its roots as the brand nears its 100th anniversary, writes Neill Barston.

The US actor has engaged with the brand, which is now owned by pladis, the British based subsidiary business of the Turkish Yildiz group, and is part of a series of ads and social media spots celebrating the company’s history.

Godiva’s Belgian heritage has seen the premium series gain a strong global presence, with its Godiva Is Chocolate campaign marking its heritage, quality ingredients and signature packaging.

As recently reported, the brand recently made key headlines as Swiss company Laderach picked up 34 of its US retail stores, against a backdrop of the pandemic.

“We are thrilled to further build on our success of the past two years with the unveiling of Godiva is Chocolate. This campaign signals an important expansion of the Godiva premiumness to the global marketplace with exciting, relatable, creative concepts that help position our iconic brand as part of our consumers’ daily lives,” says Nurtac Afridi, Global CEO, Godiva.

Godiva elevates every moment. It’s the reward you give yourself. It’s the indulgence you deserve. We are excited for our campaign to bring a new way for consumers to talk about and engage with our brand.”

As the company noted, it had recruited Chris Evans due to his approachability and charisma lend themselves perfectly to the new Godiva brand positioning and the sentiments within the new campaign.

“I’ve been a fan of Godiva for a long time and I’m honoured to be the voice of their new campaign” says Chris Evans, actor and the voice of the Godiva is Chocolate spots.

The company revealed that its global campaign was developed in partnership with TracyLocke, showcasing Godiva as a premium treat that all of us deserve to enjoy each day with its portion control sizes, sharing packages, on-the-go convenient formats, in addition to its formal, high-end gifting boxes for special occasions.

It will feature spots across internet-based Over the Top Media, digital, social media (e.g. YouTube, Facebook, Instagram) and retail touchpoints through in store signage to reach consumers where they are. The campaign will also be featured in impactful Out of Home locations and billboards to further drive the message of the campaign.

The ads will highlight Godiva’s product portfolio with four creative spots, each highlighting four of different GODIVA products, including: Signature Mini Bars: Eight individually wrapped chocolate bars perfect for anytime, for anywhere, also taking care of the portion control, Chocolate Domes: Multisensorial and textured experience. It also includes Three Layers of Deliciousness – Creamy, Crispy, Crunchy, as well as Masterpieces: Artfully crafted chocolates with elegant designs and luxurious fillings. Finally, its series is complete with  Classic Gold Collection: its new-to-market Iconic Gold collection chocolates.


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