campaign
Perfetti Van Melle’s Mentos promises the fizziest Fortnite global gaming collaboration
Confectionery group Perfetti Van Melle has gone to renewed heights with its latest interactive venture with the global Fortnite gaming platform, in unleashing its latest innovation in the form of a Mentos branded “Fizzooka” for the online phenomenon, writes Neill Barston.
Twix celebrates the power of two with multi-million global campaign
A high-speed car chase video offers a dramatic focal point for Mars flagship confectionery range, Twix’s latest ‘two is more than one’ international brand campaign as part of a $70 million product investment, writes Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Packaging, Sustainability
Ferrero joins confectionery groups supporting delivering two billion charitable meals to US communities
Ferrero has joined forces with other key industry groups including Mondelez, General Mills and Unilever in support of the 12th annual Feeding America food bank scheme helping deliver two billion meals to communities in need, writes Neill Barston.
A magical entrance for Harry Potter’s confectionery-packed store in Chicago
It’s well and truly time to break open the Butterbeer in celebration of Harry Potter’s new store bringing some of its fantastical magic to the ‘windy city’ of Chicago, reports Neill Barston.
Next generation of ‘Wild Thingz’ sets to work on imagining better-for-you sweet treats
Ambitious organic gummy start-up brand Wild Thingz has devised an eye-catching initiative to create ‘mini executives’ with its latest campaign to bring children into its creative process, reports Neill Barston.
Tic Tac Chewy series gains its first major media campaign
After its major release at Sweets & Snacks Expo’s 2024 event, Tic Tac Chewy, the chewy version of the classic Ferrero confectionery, has gained its first-ever creative campaign, “Soft on the Inside,” writes Neill Barston.
Godiva targets strong slice of the premium Christmas chocolate market
Belgian-founded luxury chocolate brand Godiva has kicked-off its Christmas campaign in unveiling a series of seasonal gifting ranges which are set to target the luxury gifting market, reports Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Sustainability
Tony’s Chocolonely revives campaign educating consumers on its mission highlighting cocoa supply chain inequalities
Dutch-founded confectionery impact brand, Tony’s Chocolonely is setting out on a fresh campaign surrounding its Christmas releases, to educate chocolate fan on the company’s original vision as it set out to tackle the ongoing major issue of child labour in cocoa supply chains, writes Neill Barston.
Business news, Cocoa & chocolate, New products, Regulatory, Sustainability
Festive time to shine with Ferrero’s Add Your Golden Touch campaign
Finding ways to enjoy the best creative Christmas forms a key message from Ferrero this festive season, with its Add Your Golden Touch, which has been backed by actress Jennifer Love-Hewitt, reports Neill Barston.
Snickers takes to the skies with latest major promotional campaign
Flagship Mars chocolate brand Snickers is aiming high with its latest major international campaign, known as ‘hungry skies’ as it seeks to capture an added slice of the on-the-go market, reports Neill Barston.
Business news, Cocoa & chocolate, New products, Processing, Sustainability
Easter arrives for Lindt with major Gold Bunny confectionery campaign
Swiss premium chocolate brand Lindt has confirmed a major campaign in support of its classic Easter Gold Bunny, which remains one of the most instantly recognisable seasonal treats on shelves around the world, writes Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Packaging
Cadbury marks major 200th anniversary milestone with special Dairy Milk bars
With this year marking a huge milestone for Cadbury in celebrating its 200th birthday, the British-founded manufacturer will be taking on a host of activities through the year including a TV ad and new limited edition Dairy Milk bars with retro packaging to commemorate the occasion, reports Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Packaging, Regulatory, Sustainability
Hershey seeking the perfect pet for latest Cadbury Bunny Tryouts
One of the most entertaining and colourful confectionery traditions returns for its sixth instalment with the ‘Cadbury Bunny Tryouts’ to find the perfect pet to best represent the brand in a new advertisement, writes Neill Barston.
Nestlé’s ‘taken away our Breakaway,’ as classic bar set be axed
Fans of the classic British Breakaway chocolate bar have taken to social media to vent their dismay at the demise of the old-school favourite, as Nestlé confirmed that it would no longer be produced from next month, reports, Neill Barston.