campaign
Tony’s Chocolonely revives limited edition ‘Sweet Solution’ campaign chocolate bars
The Dutch-founded Tony’s Chocolonely B-Corp and Fairtrade certified confectionery company is set to permanently bring back its ‘Sweet Solutions’ bars in the US, continuing its bid to highlight child labour in West African cocoa supply chains, writes Neill Barston.
Business news, Cocoa & chocolate, New products, Processing, Sustainability
Black Forest teams up with singer Kelly Rowland for major US tree replanting scheme
US confectionery and snacks brand Black Forest has teamed up with former Destiny’s Child singer Kelly Rowland to highlight a key campaign targeting the replanting of 10 million trees in America by 2030, reports Neill Barston.
Cadbury’s move urging support for chocolatiers is vital
Conventional wisdom on marketing strategy dictates that attention is largely focused on encouraging consumers to want more or engage more with a certain product or brand, yet in these strange days we inhabit, these rules are now being broken.
Business news, Cocoa & chocolate, New products, Packaging, Processing, Regulatory, Sustainability
Cadbury encourages consumers not to buy its Dairy Milk and back UK chocolatiers
In a highly unusual move, Cadbury has urged UK consumers not to buy its Dairy Milk Bars for their next confectionery treat, and instead support local chocolatiers, who have been under particular pressure amid the pandemic, reports Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Packaging, Processing, Sustainability
Barry Callebaut interview: Treat Tomorrow event focus
Neill Barston speaks exclusively to Bas Smit, of Barry Callebaut, on the company’s new Treat Tomorrow campaign, and hopes for market recovery in 2021.
Business news, Cocoa & chocolate, New products, Packaging, Processing, Regulatory, Sustainability
Hershey strikes deal with US Olympic stars for Tokyo games campaign
Hershey has struck a key Tokyo Olympics partnership between its Reese’s range and three major sports stars for its ‘ultimate team’ product campaign, including former record breaking swimmer Michael Phelps, writes Neill Barston.
Cadbury tackles loneliness for older people with Dairy Milk campaign
An emotive campaign is being delivered by Cadbury’s UK division, as throughout April it removes branding on 10 million Dairy Milk bars to be replaced by quotes from older people’s life stories, reports Neill Barston.
pladis launches multi-million ad campaign for McVitie’s brand
UK-headquartered snacking brand pladis has just launched a key £3 million campaign, ‘Too Good Not to Share’, for its bestselling McVitie’s biscuit brand.
Industry calls on Boris Johnson to extend consultation on banning online ads for high fat and sugar ranges
The UK’s Food and Drink Federation has joined major brands including Mars Wrigley, Mondelez International, Haribo and pladis in calling on British Prime Minister Boris Johnson to extend government consultation on banning online advertising of foods high in fat, sugar and salt, writes Neill Barston
Business news, Cocoa & chocolate, Ingredients, New products, Processing, Regulatory, Sustainability
Callebaut chocolate launches latest campaign for sector professionals
Belgian chocolate brand Callebaut has unveiled its latest multimedia initiative – “Everyday Inspiration’ targeting chefs, and those working within the food service and hospitality sector with fresh ideas for their culinary ranges.
Mondelēz International launches key Oreo cookie campaign
The Mondelēz International global brand of Oreo biscuits is launching a major new digital campaign, The Playful Network, highlighting key connections consumers have made during the ongoing pandemic.
Toblerone bars used in campaign for release of abducted Nigerian teenager Leah Sharibu
US author and humanitarian Reno Omokri has continued his campaign for the release of abducted Nigerian teenager Leah Sharibu in creating personalised Toblerone chocolate bars carrying her name to raise the profile of her case, reports Neill Barston.
Russell Stover confectionery joins social media drive for World’s Biggest Virtual Hug
US chocolatier Russell Stover has launched a campaign on social platform TikTok to create the World’s Biggest Virtual Hug, in a gesture aimed at easing social isolation during the coronavirus pandemic.
British brands join forces for Posters for the People campaign
A wide range of key British brands, including confectionery and snacks businesses such as McVitie’s, Montezuma’s chocolates and Graze, are joining forces to help offer messages of encouragement and hope amid the coronavirus pandemic.