campaign
US stores take centre stage for national Fairtrade month campaign
Fairtrade America has launched its second annual, national campaign highlighting how buying its certified products can make a powerful difference to nearly two million farmers- including cocoa workers, participating across the movement’s global schemes, writes Neill Barston.
Business news, Cocoa & chocolate, Ingredients, Processing, Regulatory, Sustainability
Ritter Sport’s travel retail confectionery delivers key sustainability focus
Premium chocolate brand Ritter Sport has targeted the travel retail sector with its latest packaging design concept, placing sustainability as a core strategic focus, writes Neill Barston.
Tic Tac completes UFO-inspired space mission with ‘messages for ET’
“It’s one small mint for man, one giant mint, for Mankind’, was just one of many messages displayed on a specially devised Tic Tac as it made history in being transported into space, reports Neill Barston.
Nearly 500 jobs set to be lost at McVities Tollcross factory, as closure plans confirmed
Despite calls for Scottish government intervention backed by a public campaign, pladis has confirmed its plans to close its key Tollcross biscuit production facility in Glasgow, with nearly 500 jobs set to be axed, writes Neill Barston.
Challenger chocolate brand Doisy & Dam continues major crowdfunding campaign
Challenger chocolate brand Doisy and Dam has continued its crowdfunding bid to further expand the business, having already achieved 164% of its initial £300,000 targets, reports Neill Barston.
Business news, Cocoa & chocolate, New products, Sustainability
Tony’s Chocolonely revives limited edition ‘Sweet Solution’ campaign chocolate bars
The Dutch-founded Tony’s Chocolonely B-Corp and Fairtrade certified confectionery company is set to permanently bring back its ‘Sweet Solutions’ bars in the US, continuing its bid to highlight child labour in West African cocoa supply chains, writes Neill Barston.
Business news, Cocoa & chocolate, New products, Processing, Sustainability
Black Forest teams up with singer Kelly Rowland for major US tree replanting scheme
US confectionery and snacks brand Black Forest has teamed up with former Destiny’s Child singer Kelly Rowland to highlight a key campaign targeting the replanting of 10 million trees in America by 2030, reports Neill Barston.
Cadbury’s move urging support for chocolatiers is vital
Conventional wisdom on marketing strategy dictates that attention is largely focused on encouraging consumers to want more or engage more with a certain product or brand, yet in these strange days we inhabit, these rules are now being broken.
Business news, Cocoa & chocolate, New products, Packaging, Processing, Regulatory, Sustainability
Cadbury encourages consumers not to buy its Dairy Milk and back UK chocolatiers
In a highly unusual move, Cadbury has urged UK consumers not to buy its Dairy Milk Bars for their next confectionery treat, and instead support local chocolatiers, who have been under particular pressure amid the pandemic, reports Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Packaging, Processing, Sustainability
Barry Callebaut interview: Treat Tomorrow event focus
Neill Barston speaks exclusively to Bas Smit, of Barry Callebaut, on the company’s new Treat Tomorrow campaign, and hopes for market recovery in 2021.
Business news, Cocoa & chocolate, New products, Packaging, Processing, Regulatory, Sustainability
Hershey strikes deal with US Olympic stars for Tokyo games campaign
Hershey has struck a key Tokyo Olympics partnership between its Reese’s range and three major sports stars for its ‘ultimate team’ product campaign, including former record breaking swimmer Michael Phelps, writes Neill Barston.
Cadbury tackles loneliness for older people with Dairy Milk campaign
An emotive campaign is being delivered by Cadbury’s UK division, as throughout April it removes branding on 10 million Dairy Milk bars to be replaced by quotes from older people’s life stories, reports Neill Barston.
pladis launches multi-million ad campaign for McVitie’s brand
UK-headquartered snacking brand pladis has just launched a key £3 million campaign, ‘Too Good Not to Share’, for its bestselling McVitie’s biscuit brand.
Industry calls on Boris Johnson to extend consultation on banning online ads for high fat and sugar ranges
The UK’s Food and Drink Federation has joined major brands including Mars Wrigley, Mondelez International, Haribo and pladis in calling on British Prime Minister Boris Johnson to extend government consultation on banning online advertising of foods high in fat, sugar and salt, writes Neill Barston
Business news, Cocoa & chocolate, Ingredients, New products, Processing, Regulatory, Sustainability