campaign
Mondelēz rolls-out luxury marketing campaign for latest Toblerone treats
A bold new campaign from Mondelēz International for its iconic Toblerone brand has seen the business reach out to a younger generation with its latest marketing initiative promoting its latest truffles, miniatures, and gifting options, reports Neill Barston.
Business news, Cocoa & chocolate, Ingredients, Processing, Sustainability
Uncle Joe’s nears 125th birthday with special campaign
For nearly 125 years, British-based Uncle Joe has been the face of the world’s most famous mint balls, but now the family firm which makes them has discovered his real-life 21st Century counterpart.
Trebor delivers striking campaign showcasing mint series
An eye-catching ad campaign has been launched by the Trebor confectionery brand across the UK, encouraging shoppers across the country to ‘unleash their minty confidence’ as part of the ‘Own It’ platform.
Avengers movie star Chris Evans voices Godiva’s latest media campaign
Godiva has turned to Avengers movie star Chris Evans (aka Captain America) as the voice of its latest campaign celebrating its roots as the brand nears its 100th anniversary, writes Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Sustainability
M&M’s confectionery brand launches major global social inclusion project
Mars Wrigley’s flagship M&M’s brand has launched a major social inclusion project to help people feel they belong to a community, writes Neill Barston.
Business news, Cocoa & chocolate, Ingredients, Packaging, Processing, Sustainability
Tony’s Chocolonely continues drive for ‘slave free’ chocolate industry
Dutch-founded impact chocolate brand Tony’s Chocolonely has unveiled three new Conversation Bars designed to provoke real talk around serious issues impacting the chocolate industry and beyond.
Tony’s Chocolonely calls on brands to match Fairtrade cocoa prices amid major Ivory Coast challenges
Netherlands-based B-Corp Tony’s Chocolonely has unveiled its latest campaign, The Big Choco Sale, reacting to a ‘devastating’ 18.5% cut in farmgate prices paid to key sector workers in the Ivory Coast, reports Neill Barston.
Business news, Cocoa & chocolate, Ingredients, Processing, Regulatory, Sustainability
US stores take centre stage for national Fairtrade month campaign
Fairtrade America has launched its second annual, national campaign highlighting how buying its certified products can make a powerful difference to nearly two million farmers- including cocoa workers, participating across the movement’s global schemes, writes Neill Barston.
Business news, Cocoa & chocolate, Ingredients, Processing, Regulatory, Sustainability
Ritter Sport’s travel retail confectionery delivers key sustainability focus
Premium chocolate brand Ritter Sport has targeted the travel retail sector with its latest packaging design concept, placing sustainability as a core strategic focus, writes Neill Barston.
Tic Tac completes UFO-inspired space mission with ‘messages for ET’
“It’s one small mint for man, one giant mint, for Mankind’, was just one of many messages displayed on a specially devised Tic Tac as it made history in being transported into space, reports Neill Barston.
Nearly 500 jobs set to be lost at McVities Tollcross factory, as closure plans confirmed
Despite calls for Scottish government intervention backed by a public campaign, pladis has confirmed its plans to close its key Tollcross biscuit production facility in Glasgow, with nearly 500 jobs set to be axed, writes Neill Barston.
Challenger chocolate brand Doisy & Dam continues major crowdfunding campaign
Challenger chocolate brand Doisy and Dam has continued its crowdfunding bid to further expand the business, having already achieved 164% of its initial £300,000 targets, reports Neill Barston.
Business news, Cocoa & chocolate, New products, Sustainability
Tony’s Chocolonely revives limited edition ‘Sweet Solution’ campaign chocolate bars
The Dutch-founded Tony’s Chocolonely B-Corp and Fairtrade certified confectionery company is set to permanently bring back its ‘Sweet Solutions’ bars in the US, continuing its bid to highlight child labour in West African cocoa supply chains, writes Neill Barston.
Business news, Cocoa & chocolate, New products, Processing, Sustainability
Black Forest teams up with singer Kelly Rowland for major US tree replanting scheme
US confectionery and snacks brand Black Forest has teamed up with former Destiny’s Child singer Kelly Rowland to highlight a key campaign targeting the replanting of 10 million trees in America by 2030, reports Neill Barston.