‘ShAero’ special edition chocolate packs set to make their mark

Nestlé’s longstanding UK confectionery brand, Aero has unveiled a new major pack promotion that is set to see over 33,000 sharing bars of its peppermint variety available for consumers to win, writes Neill Barston.

As the business noted, to make the most of the opportunity, chocolate fans can scan the QR code on the back of its latest promotional range and to visit the website where they will be asked to enter their details and the last 4 digits of their pack barcode to find out instantly if they have won.

The promotion, which has opened this week, will run until 21 July, with the brand, which started out in the UK back in the 1930s and invented in York, being widely regarded as among its most sought after ranges, reaching a total of nine million people each year.

Confectionery Production has previously visited the company’s key Yorkshire site, which remains home to its flagship KitKat production, which, as the company noted, continues to deliver strong retail sales in the face of wider market challenges.

“This is our biggest promotion yet and there’s a lot of Aero chocolate to be won and shared,” said Michael Kehoe, Aero Assistant Brand Manager.

“We wanted to do something that would encourage people to get together and ShAero their Aero. The prizes come in a lovely gift box, with a card included that people can dedicate to whoever they would like.”

Significantly, as part of the ShAero campaign, a range of Aero Melts, Bubbles and sharing bars will be wrapped in limited edition pack designs with special phrases about why people might want to ShAero their Aero.

In total, there are 20 different messages across participating packs, including ‘because I’m proud of you’, ‘because you’re a bit of me’ and ‘because you’re incredi-bubble’.

This isn’t the first big move from the brand this year, earlier in 2024, Aero made headlines with the launch of Aero Choco-Hazelnut, with shoppers branding it a ‘game-changer’ and ‘pure indulgence’.

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