cadbury
Cadbury’s key rebrand aims to maintain its confectionery superstar status
The business of company branding is an exceptionally valuable asset that cannot be underestimated in terms of how consumers perceive a product, so whenever change comes to a major enterprise, you can be sure plenty of thought has gone into its potential impact.
Business news, Cocoa & chocolate, New products, Packaging, Sustainability
Cadbury undergoes its first major design rebrand in 50 years
Cadbury has undergone its first major rebranding in 50 years for its flagship Cadbury and Dairy Milk bars, which includes a redrawn wordmark, new iconography and typography for its long-established chocolate series.
Business news, Cocoa & chocolate, New products, Packaging, Sustainability
Responding to a rapidly evolving dairy market
The dairy market still has a valuable part to play within confectionery, despite the emergence of alternatives in recent years. Confectionery Production examines some of the product trends for sweets and ice-cream that are making an impact this year
Business news, Cocoa & chocolate, Ingredients, New products, Processing, Sustainability
McVities joins the list of sugar reduction challengers
One of the major themes to emerge from ISM in Cologne this month was a sense that consumers, more than ever, are looking for healthier product options.
Business news, Cocoa & chocolate, Ingredients, New products, Processing
Cadbury and Mars emerge as global ‘top of the chocs’
An international study has revealed that Cadbury Dairy Milk is the most popular chocolate bar in the world.
Mondelez donates thousands of chocolate products to those in need
Mondelez International has donated over 150,000 products, including Cadbury Heroes, Cadbury Dairy Milk and Oreos to FareShare, as part of Cadbury Heroes’ 20th anniversary celebrations.
Cadbury New Zealand draws criticism over chocolate ‘shrinkflation’
Cadbury has confirmed that its customers in New Zealand will be facing the prospect of smaller ‘family blocks’ of chocolate, with the firm citing rising ingredients costs.
Cadbury withdraws legal claim over classic purple wrapping
Cadbury has reportedly decided not further appeal a decision over its bid to alter an existing trademark that had protect the company’s distinctive purple chocolate bar wrapping.
Rise of reduced sugar chocolate confectionery ranges
There have been a wide range of notable developments for the chocolate market over the past year. Neill Barston examine some of the most headline worthy releases during the past year
Cadbury’s white Creme Egg hunt returns for second year
Cadbury’s white Creme Egg hunt has returned for a second year in the lead up to Easter, with a top prize of £10,000 up for grabs.
James Cadbury gains Dragons’ Den funding but turns down potential investment
Confectionery entrepreneur James Cadbury, the great-great-great grandson of John Cadbury, successfully gained investment for his Love Cocoa company appearing on the BBC Dragons’ Den television series this Christmas.
England’s leading doctor calls for extension of tax on high sugar product ranges
Reducing sugar content within a broad range of product groups has posed considerable challenges for the sector. Neill Barston reports on latest recommendations for potentially extending taxes upon the industry to encourage greater product reformulation
Cadbury expresses disappointment at loss in chocolate trademark case
Cadbury has expressed ‘disappointment’ at a Court of Appeal ruling in the UK which found against the company in its bid to alter an existing purple trade mark.
Halloween celebrations prompt fiendishly fine confectionery ranges
Spooky themed chocolates and sweets marking Halloween have remained a firm favourite with British consumers, according to latest research from Mintel.