Heathrow travellers treated to Cadbury Dairy Milk laser-enhanced British icons etched in chocolate
A key technology innovation from Cadbury has attracted the attention of travellers at Heathrow in London, with a limited edition launch of 1,000 Dairy Milk Laser-Engraved 180g Bars, reports Neill Barston.
The specially etched bars were house in a trademark purple box with gold embossed detailing featuring iconic British imagery including images of William Shakespeare, the Tower Bridge, ‘Big Ben’, classic Routemaster buses and St Paul’s Cathedral.
As the company explained, its groundbreaking release marks the first time Mondelez World Travel Retail and Cadbury have launched Cadbury Dairy Milk Bars utilising such laser-etching technology, creating intricately detailed images on the chocolate.
According to company, the limited run of bars was swiftly snapped up by travellers, who enjoyed the specially created display stands that highlighted the brand’s British heritage, with a spectacular display of icons and monuments, paying tribute to the nation’s culture and history.
The supporting activation at Heathrow, which also highlights the new location-exclusive Cadbury Great Britain 520g pouch, continued to attract customers until the promotion’s close at the end of May, representing the company’s focus on exclusive premium gifting making the most of digital technology advances.
Its latest innovation comes in the wake of Mondelez International’s key appearance at Sweets & Snacks Expo, after registering strong revenues for 2022 in the region of $31 billion. Its core brands continue to include the likes of Oreo, Ritz, LU, Clif Bar and Tate’s Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate.