Cadbury’s customers set to chose company’s next bunny ad campaign

US confectionery customers are being invited to judge some of the cutest pets around who are trying out for the fourth annual Cadbury Bunny tryouts, writes Neill Barston.

The brand – which is manufactured under licence to Hershey in America, is asking consumers to chose from 10 leading contenders.

This year’s entrants span animalsĀ of all species, shapes, and sizes – ranging from cats and dogs to birds, donkeys, tortoises, and more – the contest entries have been narrowed down to the top 10 finalists. Now, it’s America’s turn to help pick 2022’s winner.

“After hours of deliberation, we are hoppy to announce this year’s top 10 Cadbury Bunny Tryouts finalists,” said the Judges Panel. “Looking at these 10 finalists, we can’t wait to see who will be joining us in the Cadbury Bunny Tryouts hall of fame. America, we are counting on you to vote on the 2022 Cadbury Bunny and help decide who will be the star of this year’s commercial.”

Starting today through March 22, you can help your favourite finalist take home the coveted Cadbury Bunny ears and a starring role in the 2022 Cadbury Clucking Bunny Easter commercial by visiting the website to vote. This year, Cadbury is sweetening the deal by donating $5,000 to the ASPCA (The American Society for the Prevention of Cruelty to AnimalsĀ®), and an additional $5,000 for every incremental 5,000 votes cast, up to a total donation of $20,000*.

“We are grateful for the generous support we’ve received from Cadbury over the past four years,” said Rebecca Frommer, Director, Cause Partnerships & Events, ASPCA. “By voting for your favorite pet in the Cadbury Bunny Tryouts, the ASPCA will receive vital donations from Cadbury to help us continue our lifesaving work to rescue and protect animals in need.”

With no shortage of creativity and personality from this year’s wide range of entrants, the Cadbury brand and Judges Panel were truly wowed by these top 10 loveable pets and can’t wait to see who America will vote for. Click HERE to learn more about each finalist [in alphabetical order] and keep an eye on your neighborhood finalist’s social media to see if a voting booth might pop-up in your local community!

This year’s lucky winner will be announced on March 29, awarded $5,000, and will star in the 2022 Cadbury Clucking Bunny commercial this spring. Voting opens on March 8 and runs through March 22. Do you want to help pick this year’s Cadbury Bunny? Visit (bunnytryouts.cadburyusa.com) and get the latest information on Cadbury USA at:
https://www.facebook.com/CadburyUSA/

 

 

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