Cadbury launches Dairy Milk alternative vegan bar in response to consumer demand
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After two years of development, Cadbury has confirmed a vegan alternative to its classic Dairy Milk Bar, known as the Plant Bar, which will hit shelves from next month, reports Neill Barston.
As the company’s parent firm Mondelēz International noted, the move represents a commitment to offering consumers greater choice, amid considerable growth within the category.
The company’s latest offering has been forged at its Global Centre of Excellence for Chocolate Research and Development in Bournville, and retains the classic creamy taste from Cadbury by replacing the milk with almond paste.
It is available in two flavours, Smooth Chocolate and Smooth Chocolate with Salted Caramel pieces, the bars are suitable for vegans and are registered by the Vegan Society.
As part of the company’s commitment to innovate and trial new forms of packaging, the Cadbury Plant Bar range will be wrapped in 100% plant-based packaging made from ISCC certified bio-sourced plastics from renewable sources. It follows the company’s recent announcement that it will be investing in recycled soft plastic packaging for Cadbury Dairy Milk tablet bars sold in the UK and Ireland, and is one of several sustainability initiatives to come from Snacking Made Right – the strategy from which the company delivers its sustainability and well-being agendas.
Louise Stigant, UK Managing Director, Mondelēz International, commented: “With 500,000 participants in this year’s Veganuary – double the number of participants from the year before, the increasing public appetite for varied snacking options and plant-based alternatives has never been more apparent. At Mondelēz, evolving consumer demands have long informed our ambition to provide a wide range of products that work for everyone and the new Cadbury Plant Bar range is the latest stop on this journey,” explained of the new series, with the 90g bar retailing at £2.50.
Ericka Durgahee, Vegan Trademark Marketing Manager, Vegan Society, said: “As we approach World Vegan Day on 1st November, the Vegan Society is thrilled that anyone who misses Cadbury chocolate as a vegan can now enjoy their favourite delicious chocolate bar without the use of animal products. We know how hard Mondelez has worked to bring this bar to life and give more options to everyone. We look forward to trying them when they launch!”
To support Mondelēz International’s strategy to increase well-being choices across its portfolio the company has invested significantly in innovation and developing lower sugar options. In recent years, the snacking leader launched Cadbury Dairy Milk with 30% less sugar as well as ‘30% less sugar’ variants of Maynards Bassetts hero products, Wine Gums and Jelly Babies, and a ‘40% less sugar’ line extension on BelVita.