Mondelēz opens community green gym at Cadbury-linked site
A community venture to create a new green gym and growing space has been created by Mondelēz International, for locals in Bournville, UK, as part of its Health for Life scheme, writes Neill Barston.
The company’s venture is being delivered near its Birmingham facilities at Rowheath Pavilion, which was built by the Cadbury family in 1924 to give the local community access to green space.
It offers locals the opportunity to take part in free outdoor sessions where they can be active and get involved in growing fruit and vegetables.
The Health for Life programme encourages people of all ages and abilities to take part and is designed to inspire a healthier lifestyle, motivating participants to increase physical exercise, learn more about healthy eating and how to grow their own fresh produce whether in a community space or at home.
The Green Gym offers social interaction and hands-on horticultural activity in the natural environment, aiming to benefit the health and wellbeing of those taking part. As with any gym, each session starts with a warm-up in preparation for a range of activities.
Catherine White, executive manager at Rowheath Pavilion, commented: “Supporting the health and wellbeing of our local community is at the forefront of everything we do at Rowheath Pavilion. We’re delighted to be continuing George Cadbury’s legacy of wellbeing through the opening of this community Green Gym at our venue.”
Kelly Farrell, community affairs manager at Mondelēz International, said: “Our Health for Life programme is all about promoting sustainable changes which lead to a healthier lifestyle, and benefits a range of communities across Birmingham.
“We’re excited that Rowheath Pavilion’s Green Gym is now open. It’s fantastic to see the local Bournville community enjoying the green space whilst having the opportunity to grow food as well.”