Cadbury joins Queen’s Platinum Jubilee celebrations with special edition series
Cadbury has unveiled plans to mark Her Majesty Queen Elizabeth II’s Platinum Jubilee with new commemorative packs featuring striking designs honouring the monarch’s major milestone, writes Neill Barston.
Preparations for this year’s celebrations, which centre on a dedicated extended Bank Holiday period between 2-5 June, are well under way, and include a special birthday Trooping the Colour parade, an international carnival pageant day, as well as a live music party staged in front of Buckingham Palace.
So, with its place as one of Britain’s most established chocolate manufacturers, Cadbury is joining the festivities from early May with its celebratory edition of Cadbury Roses 423g iconic tins emblazoned with a striking crown image. There will also be a further unique design for its Dairy Milk 360g tablets featuring the Platinum Jubilee’s official emblem.
As part of its partnership with the Platinum Jubilee, Cadbury is also giving shoppers the chance to win a pair of tickets to the Platinum Jubilee Pageant taking place on 5 June 2022. To enter, shoppers simply visit jubilee.cadbury.co.uk and provide their details for a chance to win. The promotion runs until the end of April, with 250 pairs of tickets available, (images courtesy of Cadbury).
Benazir Barlet-Batada & David Clements, Senior Marketing Directors at Cadbury, which is now owned by US-headquartered Mondelez International, welcomed the brand’s opportunity to play its part in the regal celebrations for the Queen, who celebrated her 96th Birthday at Sandringham last week.
They said: “Cadbury has a long-standing history of helping the nation come together and celebrate Royal occasions and we’ve proudly held a Royal Warrant for over 167 years.
“The new limited-edition packaging across formats will be a great way to generate excitement in store and gives shoppers a keep-sake to remember this great event.
“We’ll be giving retailers significant in-store support and would advise them to ensure the limited-edition packaging is highly visible in-store to make the most out of the occasion.”