Ferrero marks Stranger Things 10th anniversary with Kinder release

Among Ferrero’s key releases trailed at this year’s Sweets & Snacks Expo was a key expansion of its series with a special 10th anniversary Stranger Things Kinder Joy release, writes Neill Barston.

The major event, which saw the business also unveil plans for additional tie-ins with Netflix, in the form of a new Willy Wonka animated feature film linked to an upcoming release of new chocolate bars. 

In our exclusive Sweets & Snacks video review below, Ferrero’s region specialist Seth Gonzalez explores some of its key releases for the region, including the formal roll-out of its Nutella peanut series.

As for its fresh Kinder Joy range, being released to celebrate the hit TV show that has become a global phenomenon, each egg  holds two distinct halves: one side packed with a creamy, chocolate treat with crispy cocoa-filled wafer bites, and the other concealing one of 24 Stranger Things-themed surprises from Funko, from mini toys to clip accessories.

Moreover, as the company explained, characters span the full run of the series from beloved heroes Eleven, Max, and Dustin in his iconic Thinking Cap, to the series’ iconic villains including Demogorgons and Vecna rendered in Funko’s signature style.

Real-world minis sit alongside their Upside Down counterparts, crafted in striking detail like shimmering iridescent finishes and iconic ’80s props such as Dustin’s walkie talkie and Max’s Walkman—making every toy as visually distinctive as the series itself.

“Stranger Things has captivated fans across generations with the thrill of not knowing what comes next—and that’s exactly what Kinder Joy delivers,” said Amber Hansinger, Vice President of Marketing, Kinder Joy USA. “Every egg is a portal to the unknown. Just like stepping into the Upside Down, you never quite know what you’ll find on the other side.”

For a full review of this year’s Sweets & Snacks Expo, see our next edition of Confectionery Production magazine.