Cadbury extends its Caramilk series with new buttons range for sharing occasions
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Encouraged by the success of Cadbury Caramilk in 2021, the brand has confirmed it is set to expand the range to include a new series of confectionery buttons for UK customers.
Available from April, this new addition to the range will bring shoppers the same golden caramel chocolate in an additional format. As the company noted, its latest launch will also help retailers tap into more shopper occasions with the popular sharing bag format, designed for “Afternoon Sharing” and “Big Night In” occasions.
The Cadbury Caramilk tablet was the third best-selling NPD last year, and the single bar was the ninth best-selling NPD, despite only launching in July, meaning the new launch holds considerable promise with shoppers. The brand has already generated nearly £18M in sales and is proving to be a presence in the category.
Nancy Galvin, brand manager for Cadbury at Mondelēz International said: “Cadbury Caramilk was our biggest launch of last year and our best ever confectionery launch, so we are incredibly excited to bring its iconic taste to this proven consumer favourite format. We are confident that Cadbury Caramilk Buttons will help the brand to reach even more shoppers and help retailers drive incremental confectionery sales this year.”
Cadbury Caramilk Buttons will be backed by unmissable PR and in-store support, says the company, suggesting retailers should range the new sharing bags in designated confectionery fixtures alongside existing sharing bags to maximise both planned and impulse sale.