NCA’s Sweet Life streaming series sweeps the board with Telly Award honours
pic: The American Liquorice Company in Indiana, was among firms featuring in this year's Sweet Life series. Pic: NCA
As one of the stand-out features of this year’s State of the Industry Conference event in Miami, the National Confectioners Association’s streaming series, The Sweet Life, focusing on key confectionery companies has gained 11 honours at the 45th Annual Telly Awards, reports Neill Barston.
The accolades recognise excellence in video and television across all screens and is judged by broadcast sector leaders and production companies, with this year receiving the highest number of entries ever, with 13,000 hopefuls posting bids to gain recognition.
Notably, The Sweet Life won out in key categories, including four People’s Telly Awards, voted on by the judging panel and the general public, with the campaign shining a valuable light on what is now a $48 billion sector in the US.
Speaking on the achievement, John Downs, president and CEO of the National Confectioners Association, welcomed the result for the second series of its Sweet Life, which places a microscope on some of the many American firms that make up the heartland of the industry.
He said: “The Sweet Life series is an opportunity to shine a spotlight on the hard-working people who make chocolate, candy, gum, and mints throughout the United States. As we celebrate them, we are thrilled that The Telly Awards has done the same for our series. Our 11 awards – four of which are People’s Telly Awards, voted on by the general public – signal that chocolate and candy are as fun, unique, and relevant as ever.”
As the NCA noted, chocolate, candy, gum, and mints are produced in all 50 states, and the industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across the country. For every job created in confectionery manufacturing, another 11 are supported in related industries. In total, nearly 700,000 American jobs are supported by the U.S. confectionery industry.
The participating companies from Season two of the series included American Licorice Company (La Porte, Indiana (see main image,), Atkinson Candy Company (Lufkin, TX), Enstrom Candies (Grand Junction, CO), Fannie May Confections (North Canton, OH), Maud Borup (Le Center, MN), Rocky Mountain Chocolate (Durango, CO), Stuckey’s (Wrens, GA), and Taffy Town (Salt Lake City, UT). Seasons 1 and 2 of The Sweet Life are streaming now at NCASweetLife.com
