US
The “Break brothers” champion workers’ time-outs for US KitKat campaign
An innovative campaign from Hershey’s KitKat in the US sees the brand embarking on a fresh character driven campaign under the banner of the “Break Brothers,” underlining the value of taking a working time out, writes Neill Barston.
Hershey makes key move into better-for-you market with LesserEvil acquisition
US confectionery group Hershey has made a further strategic move into the better-for-you confectionery market in acquiring organic snacking brand LesserEvil, reports Neill Barston.
Exclusive: US tariffs set to impact multiple sectors including confectionery and machinery imports to America
Confectionery businesses within the UK and Europe, alongside companies from the rest of the world be hit with fresh import taxes, as the US administration unveiled its minimum 10% tariffs on goods, writes Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Regulatory, Sustainability
Fairtrade America reaffirms concerns over cuts to US schemes tackling child labour
Fairtrade America has joined with a number of key civil society groups in condemning major cuts to the US Department of Labour’s bureau of labour affairs (ILAB), totalling some $500 million in grant funding towards tackling human rights abuses, reports Neill Barston.
Strategic investment enhances Döhler’s North American operations
Ingredients group Döhler North America has unveiled its plans for expansion with a key acquisition of Premier Juices, strengthening its offerings in natural fruit-based products and solutions.
Skittles encourages fans to “legally acknowledge the Rainbow”
The US is known for its love of courtroom and legal screen dramas, which has provided Mars Wrigley with its latest campaign inviting Skittles fans to ‘legally acknowledge the Rainbow,’ writes Neill Barston.
Twix celebrates the power of two with multi-million global campaign
A high-speed car chase video offers a dramatic focal point for Mars flagship confectionery range, Twix’s latest ‘two is more than one’ international brand campaign as part of a $70 million product investment, writes Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Packaging, Sustainability
Sensient offers industry advice on US transition to natural colours after FDA ruling
Flavouring and colours group, Sensient, has offered industry advice in the wake of a US ruling by FDA health body revoking the use of Red No 3 colouring, which is widely used in confectionery and bakery ranges, reports Neill Barston.
Snickers goes ‘Choco doodle do’ with New York Easter launch
It’s a clear case of ‘Choco-doodle do’ for Snickers this Easter, as a giant, near ten foot chicken will be setting its sights on New York’s Flatiron Plaza to promote the brand’s star seasonal confectionery series, reports Neill Barston.
Business news, Cocoa & chocolate, New products, Sustainability
Hershey names Tiffany Menyhart as chief customer officer
The US-based Hershey Company has confirmed that Tiffany Menyhart has been appointed to the post of chief customer officer, which she takes up from this month, with a target of honing its retail and consumer engagement, writes Neill Barston.
Business news, Cocoa & chocolate, Regulatory, Sustainability
Mondelēz appoints major executive vice president for international snacking business
Global snacking group Mondelēz International has confirmed Norberto Chaclin as Executive Vice President and Chief Research & Development Officer for its international operations, writes Neill Barston.
A magical entrance for Harry Potter’s confectionery-packed store in Chicago
It’s well and truly time to break open the Butterbeer in celebration of Harry Potter’s new store bringing some of its fantastical magic to the ‘windy city’ of Chicago, reports Neill Barston.
Marking Valentine’s in luxury Ethel M Chocolates style
US-based Ethel M Chocolates, part of the the Mars group, is marking the season of love with the unveiling of its limited-edition luxury collection, writes Neill Barston.
Business news, Cocoa & chocolate, New products, Sustainability
NCA honours key confectionery industry leaders for enhancing sector standards
The US-based National Confectioners Association (NCA) have named key winners of the 2025 Confectionery Leadership Awards, as Circle K’s Mike Keller, and Raley’s Robin Gutridge, writes Neill Barston.
Business news, Cocoa & chocolate, Food safety, Ingredients, New products, Packaging, Processing, Regulatory, Sustainability