Ferrara confirms deal to buy Jelly Belly Candy Company
Jelly Belly at Sweets and Snacks Expo in Chicago this year
A major confectionery deal has been confirmed in the US, as Chicago’s Ferrara Candy Company has unveiled a move to acquire Jelly Belly Candy Company, reports Neill Barston.
The value of the purchase has not been disclosed, but it offers the long-established confectionery company the chance to augment its portfolio considerably, with the move expected to be completed by the end of the year.
Jelly Belly presently has more than 100 flavours of its classic bean range, including gourmet specialities, as well as movie tie-ins with the likes of the Harry Potter film franchise.
As Ferrera noted, once the acquisition closes, nearly 800 global Jelly Belly employees and its facilities in California, Illinois, and Thailand will join the Ferrara organisation.
Jeff Brown, who is currently the Executive Vice President of Global Operations and Distribution of Jelly Belly, will become its Chief Executive Officer.
As Ferrara noted, Jelly Belly Candy Company’s roots date back to its founding in Illinois in 1869 and it has continued to be family-owned and operated by the fourth, fifth, and sixth generations of the Rowland candy-making family. Its signature brand of Jelly Belly jelly beans has been one of the most loved and recognisable candy products in the world since its introduction in 1976. Its extensive portfolio includes more than 100 flavours of its well-known jelly beans and a wide variety of other candies.
The company is also well-known for its specialty retail confections, including jelly bean lines such as BeanBoozled jelly beans and Sport Beans® Energizing jelly beans. Today, Jelly Belly distributes its products in more than 60 countries across five continents and has a strong track record of sustained and profitable growth.
Headquartered in Chicago for more than 115 years and privately owned, Ferrara is the leading U.S. sugar confections company and the manufacturer of 20 beloved brands such as Black Forest®, NERDS, SweeTARTS, and Trolli. Ferrara is a Ferrero related company.
“As we considered the future of Jelly Belly Candy Company, we have been steadfast in our commitment to create a win-win situation for our employees, consumers, and products,” said Herman Rowland, Sr., Chairman of the Board of Directors of Jelly Belly. “When I met with the Ferrara team, I recognised a like-minded group that shares our knowledge and passion for the candy business and has the talent and resources to grow our products and the careers of our people around the world. I am confident of the continued success of Jelly Belly as part of the Ferrara portfolio.”
“Since our inception almost a century and a half ago, Jelly Belly Candy Company has been focused on providing exciting new flavors and continuous innovation, and we are extremely proud of the deep affinity we’ve built with our fans around the world,” said Lisa Brasher, President and Chief Executive Officer of Jelly Belly. “Ferrara’s interest reflects the substantial value of our storied brand, built on our team’s many successes, and the opportunity to drive continued growth. We look forward to being a part of this impressive company.”
“We are excited to bring Jelly Belly’s imaginative products and talented team into the Ferrara community,” said Marco Capurso, Chief Executive Officer of Ferrara. “Our dedication to creating high-quality, innovative sugar confections for the world and our deep relationships with retailers aligns perfectly with the Jelly Belly track record and passion for quality, reliability, and customer service. We look forward to working together to build on the success of all our brands.”