Ferrero delivers enhanced summer portfolio fit for a road-trip or garden gathering
Ferrero unveiled its latest summer portfolio at this year's Sweets & Snacks Expo in Chicago. Pic: Neill Barston
Ferrero has unveiled a host of summer treats across its portfolio devised for occasions ranging from picnics and social gatherings, to a classic road trip, amid latest sector studies revealing consumer preferences, writes Neill Barston.
According to the key confectionery group, latest studies from the National Confectioners Association (NCA) have shown that 81% of people consider chocolate and candy as a valuable and fun part of their lives.
Linked to that, the study also found that 96% of respondents said they would expect to take treats on a camping holiday, while 94% agreed that a long road journey would definitely warrant a sweet reward.
Consequently, Ferrero has tapped into these market segments, with last month’s Sweets and Snacks Expo revealing plenty of dynamic options from the business (see our full exclusive video review of the event here).
These snacks are individually packaged for supreme grab-and-go convenience.
Among the company’s top summer pics include: Keebler Fudge Stripes Minis – made with shortbread cookies coated in fudge and conveniently packed in a snack-sized bag, as well as the Kinder Joy eggs, which supply a ‘one in two treat’ with its classic eggs containing two layers of milky sweet creams topped with two crispy wafer bites filled with cocoa cream, plus its surprise toy.
Other items in the company’s latest range that are expected to be making waves this summer include the Tic Tac Strawberry and Cream (below), as well as Kinder Bueno, delivering a distinctive chocolate bar developed with smooth milk chocolate, combined with creamy hazelnut filling.
Another big hit in the region is its Nutella B-Ready, delivering a crunchy wafer shell filled with creamy Nutella and sprinkled with puffed wheat crisps, which has been designed with the growing number of on-the-go consumers in mind, in addition to the company offering options for gatherings including the Candy Party Mix with Butterfinger, Baby Ruth and Buncha Crunch, offering plenty of options for summer garden gatherings. Furthermore, the company’s product range also offers an option to elevate ice cream experiences, through adding some Mother’s Frosted Animal Cookies on top of individual Sunday cups, to complete its summer of treating.