Quarterback ace Tom Brady kick-starts Ferrero’s World Cup GOAT campaign
Championship winning quarterback Tom Brady has backed Ferrero's World Cup "Go All in campaign" including a meet and greet with fans for his GOAT curated series from Ferrero. Pic: Ferrero
US quarterback star Tom Brady has continued Ferrero’s Go All In’ campaign backing football’s World Cup just-about to begin America, with a special signing session of the company’s GOAT treats, writes Neill Barston.
The sporting ace, who is the figurehead behind the confectionery group’s drive to encourage fans to engage with this year’s global tournament which starts later today in America, met with fans at his CardVault store in New York, eager to ensure some select game treats for this year’s major summer sports extravaganza.
As part of the campaign, Brady features in an engaging screen ad, highlighting Ferrero’s focus on celebrating the world cup this summer through enjoyment of its core brand of treats (see the video below).
As Ferrero noted, its so All In’ campaign, which offers fans a chance to win $1 million as the world’s biggest soccer tournament comes to North America, being staged across the US, Canada and Mexico this month.
For his signing session, Brady’s personally curated GOAT (Greatest of all treats) included some of his favourites from the portfolio including Nutella, Kinder Bueno, Tic Tac Orange, Tic Tac Freshmint, Keebler, Ferrero Rocher Chocolate Squares, Butterfinger, CRUNCH, 100 Grand, and Baby Ruth.
The 2026 iteration of the FIFA World Cup officially begins later today, with the first match being Mexico v’s South Africa in the group A stage, with the tournament running until its final, which will be contested on 19 July at the New York, New Jersey Stadium.
