Tony’s Chocolonely unveils new smaller bar range

Netherlands-founded impact brand Tony’s Chocolonely has moved to create a new compact 90g bar format as it seeks to capture a slice of the on-the-go confectionery market, writes Neill Barston.

The business, which has continued its mission to highlight inequalities within the cocoa supply chain and seeking to eradicate child labour within the sector, which has seen it deliver a series of striking campaigns to raise consumer awareness of industry sourcing practices.

Its latest offering comes in a 90g format, adding to its existing portfolio which includes a standard 180g bar, as well as recently introduced sharing packs that have expanded its offering.

As the company noted, the bars may be smaller, but they still pack a flavour punch in Tony’s signature chunky, unequally divided chocolate that symbolises the state of the cocoa supply chain.

The series is made with 100% traceable cocoa, as well as conforming to its practice of paying cocoa farmers a premium price for beans, as well as being deforestation-free in their sourcing.

Significantly Tony’s was named as among Time100’s most influential companies in its recent analysis of the most progressive and engaging enterprises across a variety of industries. 

Moreover, the company confirmed that the bars are available exclusively at Sainsbury’s in four fan-favourite flavours, including milk chocolate, caramel sea salt, dark milk pretzel and dark almond sea salt (which is also a vegan option).

Furthermore, Tony’s will be partnering with Booker Retail Partners to launch their first ever price-marked pack SKUs into convenience stores from September 25.

“We know our Choco Fans love the bold flavours and chunkiness of a Tony’s bar, but sometimes they’re looking for a portion that feels more personal,” said Nicola Matthews, Head of Marketing UK&I at Tony’s Chocolonely.

“This new format is our way of giving them a perfect pocket-sized Tony’s bar to elevate those everyday sweet treat moments. Chunky, damn tasty and made for you alone-ly”.