Loacker extends dark chocolate wafer series with on-the-go option
The Loacker stand at ISM, featuring the new minis range. Pic: Neill Barston
Italian wafer business Loacker has moved to extend its key dark chocolate line with a new lighter on-the-go pack, writes Neill Barston.
Designed to be enjoyed on its own or shared with others, the latest 45g variant has been created in response to consumer demand for convenient snacking and indulgent moments throughout the day.
The business recently returned to ISM in Cologne, Germany, and its new offering will gain a showcase at Expo West in California, US this week.
“We believe in the power of intentional indulgence and celebrating the small moments that bring us joy,” said TJ Rooney, president of Loacker USA. “We are delighted to offer our popular dark chocolate wafers in a convenient format for anyone to enjoy at any time of day, no matter where they are.”
Debuting at an outdoor sampling station and in Loacker’s booth #N2217 at Expo West from March 12-16 in Anaheim, CA, the new on-the-go pack will be added to Loacker’s line of Classic Wafers. The line is an extension of the brand’s Dark Chocolate Family, including Loacker’s Tortina Dark Chocolate Enrobed Cream Wafers and Quadratini bite-sized wafers.
Founded in 1925, Loacker is committed to quality and tradition. For more than 90 years, Loacker has crafted its confections with the finest ingredients, creating an exceptional flavor experience.
