Nomo vegan confectionery brand celebrates honours at the Veggie Awards
Vegan free from confectionery brand, Nomo, is celebrating claiming honours at the 2023 Veggie Awards, claiming a gold accolade in the vegan snacks category for its Caramel Filled Bar, amid significant expansion for the company, reports Neill Barston.
As the brand explained to Confectionery Production, the variety, which is encased in its classic creamy chocolate is designed so no one needs to miss out on their favourite flavours due to dietary restrictions.
The Veggie Awards, held earlier this month, celebrate the best in cruelty-free brands, judged by leading celebrities and influencers in the plant-based industry. It offers consumers a guide for the best plant-based products across categories, encouraging people to make a difference by buying products which are vegetarian, vegan, and ethically sourced. The category was judged by leading plant-based chef Niki Webster, founder of Rebel Recipes and author of six cookbooks.
Notably, the company’s latest accolade follows reported key gains for the business. The brand experienced a YoY value growth of 31.5% over 52 weeks to 2 December 2023, surpassing the total free from chocolate market growth of 17.1%. NOMO’s value share of the free from chocolate market rose from 15.7% to 17.6% in the latest 52 weeks, and had six out of the top 10 performing SKUs from a value perspective in the 12 weeks leading up to 2 December 2023.1
All NOMO products are free from egg, gluten, dairy, and nuts to ensure that no one misses out on delicious treats. Its Christmas 2023 collection consisted of six new products, and the brand has more innovative AYR and seasonal offerings planned for 2024, including an expanded Easter range.
Emma Perrett, Marketing Controller at Kinnerton Confectionery, said: “We are delighted to have won gold at the Veggie Awards. Our Caramel Filled Bar is a classic which appeals to both vegan and free-from audiences as well as a mainstream market, and we are excited to share it with a growing market demanding high-quality plant-based options.
“Our mission is to create treats which can be enjoyed by all that never compromise on taste, regardless of dietary restrictions. We are proud to be recognised for our innovation in the category, and we’re excited to bring even more new products to the market this year.”
