BDSI studies find taste remains king for consumers’ confectionery preferences

Confectionery consumers in Germany have hailed taste as the overwhelming factor in purchasing decisions, according to new studies from the country’s BDSI trade association, reports Neill Barston.

In its latest analysis, a total of 82% of people said the flavours where of prime consideration, though the results for preferences in individual sweet types were reportedly widely varying for what made the perfect treat.

According to the trade body, iust over a third of respondents attached importance to the “brand” (34%), while 18% of those quizzed, the “nutrients” of a confectionery are of particular importance. All in all 12% of Germans attach great importance to “sustainability,” with a figure of 9% rating packaging as significant, while 5% felt advertising was another major factor.

Industry concerns remain

As previously reported by Confectionery Production, the BDSI recently expressed considerable concerns over the ongoing crisis in Ukraine, which is also having a “drastic impact” on agricultural supplies of wheat and other ingredients from the region, placing a significant strain on global economies. In its view, this could create significant shortages of retail ranges should urgent action not be taken.

Furthermore, the BDSI warned that a potential impending gas shortage brought about by Germany considering cutting links with Russia for its energy supplies, could have further major consequences for the industry, including potential production standstills, including for confectionery manufacturing.

In addition, the organisation noted that there have been significant ongoing issues regarding raw materials, with the body noting that ‘supply chains no longer work’ leading to notably inflated prices for agricultural raw materials such a wheat, sunflower oil, sunflower lecithin and nuts. Other ingredients including milk powder, sugar, eggs or palm oil have all recently increased significantly.

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