Cargill’s latest white chocolate confectionery line vies for industry honours

Cargill has unveiled its latest confectionery creation in the form of a distinctive bright white chocolate line, which has already made judges’ shortlist for honours at the upcoming major FiEurope ingredients event, reports Neill Barston.

The company’s latest series has been named as a finalist for the Frankfurt sector event taking place between 22-30 November, participating within the Sensory Innovation product category.

As the business noted, in an age influenced by social media, visual appeal for confectionery remains particularly significant, and is anticipating its latest series will prove an eye-catching success.

It has been developed for a number of applications including enrobing and decorating, across bakery, cereals, confectionery, dairy, decorations, cereals and similar product functions. The range will be available in solid, liquid and easy-melt formats.

“Nearly 20% of consumers state that the visual appeal of a product is the key factor influencing their purchase decision,” said Cathrin Simon, Cargill’s marketing manager for chocolate. “This reality gives new meaning to the saying that we ‘eat with our eyes.”

Consumer testing confirms that Cargill’s new white chocolate range stands apart from other options, with 92% of consumers rating Bright White as noticeably whiter than the white chocolate currently on the market.

“Historically, white chocolate actually meant cream-coloured chocolate,” said Matthieu Rouvillain, senior R&D manager at Cargill Cocoa & Chocolate. “Our new Bright White chocolate reimagines what is possible with a whiter-than-white recipe that truly dazzles.”

To achieve its white colour, Cargill engineers first carefully selected ingredients and used patented, proprietary processes to lighten its profile. With the ideal ingredients in hand, the team then devised production processes and methodologies that maintain its appearance.

While Bright White was created for its eye-catching visual appeal, it also delivers on other sensory attributes. The company’s recipe is said to provide a round, balanced taste with a subtle vanilla flavour, and smooth, indulgent texture. Further, it aligns with other key consumer trends, as it is produced from sustainably sourced, Rainforest Alliance certified cocoa beans and contains no extra or artificial ingredients, enabling a label-friendly positioning.


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