Beneo delivers latest root fibre series for confectionery ranges
German-headquartered ingredients business Beneo has expanded its chicory root fibre based portfolio with a new organic solution, OraftiOrganic, created for manufacturers of confectionery and bakery product series.
As the business explains, consumers worldwide are increasingly seeking out more natural products, with figures showing they have become more important to one in four consumers in the last year, with many prepared to pay a premium price.
According to market research, this rising demand has been driven by the growing consumer perception of organic products as offering a healthy option, and therefore an intrinsic part of a healthier lifestyle. Such items and ingredients are also considered a vital element for ethical and sustainable purchasing behaviour, a key trend being seen within the food and beverage industry.
Around the world, there are high expectations for organic products, with a compound annual growth rate of 2% and 2.6% in value predicted between 2019 and 2022 in Europe and the USA respectively, the two largest organic markets.
Furthermore, the creation of a further series, an organic waxy rice starch, Remyline O AX DR, which launches next month, can be used within desserts, completes the company’s offering within the segment.
The company’s new Orafti Organic, is a carefully grown and selected organic variant of its popular chicory root fibre and yet another first to market. It is regionally grown and harvested by certified organic farmers in Belgium. Inulin and oligofructose remain the only proven plant-based prebiotics available, according to ISAPP (International Scientific Association for Pro- and Prebiotics). Available to customers from September onwards, OraftiOrganic enables manufacturers to add natural prebiotic fibres that will improve taste and texture, while also allowing for fat and sugar reduction in products across key applications such as dairy, cereals, bakery and confectionery.
Eric Neven, commercial managing director functional fibres at Beneo, said: “Requests for organic chicory root fibre are constantly growing so we are pleased to be able to offer this solution to our customers, and be the first in the market to do so. BENEO is confident this move to expand our overall organic ingredients portfolio will be highly appreciated by the industry and shows particular promise for new product developments in this growing area of the market.”