Hames unveils latest premium Easter egg series and seasonal novelties

British confectionery business Hames Chocolates has unveiled its latest Easter range, including a strong emphasis on luxury gifting eggs, as well as key seasonal novelties, reports Neill Barston.

The Lincolnshire-based private label company unveiled a new option for 2024 in the form of a Hot Cross Bun Hot Chocolate Stirrer (35g), featuring distinctive brown twist tie bow packaging, which the company explained has been designed to tap into the consumer trend for unusual flavours.

As the business revealed, its latest indulgent seasonal offerings are pitched at multiple and high street retailers, tourism and leisure operators, as well as specialist chocolate shops and gifting. Its series includes premium boxed chocolate eggs, hot chocolate stirrers, as well as novelty seasonal milk chocolate goodies including: Neapolitans, chocolate bars, lollipops and mini Easter Eggs.

The range also promises variety with a selection of premium boxed chocolate eggs, with attention-grabbing packaging, such as a  Bronze Luxury Milk Chocolate Egg (240g) – luxury milk chocolate egg containing blood orange truffles – available in an outer of 6, Bronze Luxury Dark Chocolate Easter Egg (240g) – luxury vegan-friendly dark chocolate egg containing dark raspberry cremes – available in an outer of 6, and a Happy Easter Milk Chocolate Egg with Bunnies (125g) – wrapped in gold foil and presented in an appealing brown rabbit Tetra box – available in an outer of 6. There is also an English Toffee version in 100g format.

As the company added, its novelties for the season include Happy Easter 5 x Milk Chocolate Neapolitans – presented in a clear PVC sleeve wrapped in gold foil and finished with cute Easter wrapper design – available in an outer of 18. It is also offering a Happy Easter Trio Milk Chocolate Bars (50g) – presented in a clear PVC sleeve wrapped in gold foil and finished with three appealing Easter wrapper designs – available in an outer of 12
Easter Egg Hunt Mini Chocolate Eggs (17g) – milk chocolate small hen Easter eggs wrapped in assorted foil colours – box of 50 Hames Chocolates Easter Lollies.

Furthermore, as a private label chocolate expert, Hames Chocolates sources premium, sustainable cocoa and produces and packages its chocolate in the most environmentally-friendly way possible. The company regular audits its processes to ensure it makes responsible choices while never compromising on quality.

Carol Oldbury, Managing Director of Hames Chocolates, commented: “As one of the nation’s leading private label chocolate makers, we are proud to have built and retained our position by monitoring shopper trends and using this insight to develop our product ranges. Our Easter collection reflects a number consumer trends including indulgent treats, unexpected flavours and sustainable ingredients and packaging, meaning it will appeal to a wide audience of chocolate lovers, while delivering strong margins for retailers.”




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