Exclusive: Christmas confectionery round-up video: Mintel market interview

With the Christmas chocolate and broader confectionery sector gaining a healthy slice of the global annual market worth an estimated $300 billion a year, marketing new product ranges for the festive season remains especially big business.

Editor Neill Barston speaks exclusively to Marcia Mogelonsky (see the video below), director of insights at Mintel research group on some of the hottest trends for this season, which has shown some encouraging signs, despite wider trading challenges from inflation in ingredients that has seen cocoa prices rise to 46-year highs.

As has been reported by national media this week, present economic turbulence and the resulting cost of living crisis in the UK and elsewhere around the world has in fact reportedly had a notable positive effect on confectionery manufacturers – with shoppers turning to comparatively affordable premium chocolate treats as an alternative to higher value gifts amid financially challenging times.

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