Cadbury’s latest bunny advert star is living her best aquatic life
Cadbury fans in the US have voted for a twist on Easter traditions, with the brand’s annual bunny tryouts producing its first ever amphibian winner – Betty the Australian White tree frog, writes Neill Barston.
The pond-loving pet from Stuart Florida will now star in the company’s latest Cadbury Clucking Bunny Commercial that is set to hit screens stateside this Spring.
Born less than a year ago, this will be the advert star’s first ever Easter, and according to Hershey, which distributes the brand in the US, she’s very excited to represent her amphibian friends.
She is also said to be keen on snacking, bathing and hanging out with her fellow frog friends, and is sure to pick up some new fans when she hits the screen this Easter as the first female winner of the contest, as this sneak preview shows.
“Betty’s been a great addition to our home and we are so glad we get to share her with the rest of the world!” said Kaitlyn V., Betty’s owner. “She has been a wonderful companion at college and thanks to the support of my friends, family and the amphibian community, I know she’ll make Cadbury proud as she inherits the bunny ears.”
With over 12,000 entries nationwide, 2021 was a record year for the Cadbury Bunny Tryouts. Together, the Cadbury team judges and last year’s winner and guest judge, Lieutenant Dan, narrowed the contenders down to the most diverse 10 finalists ever, including a frog, donkey, miniature horse and goat. For the second year in a row, the winner selected by the judges was also chosen by America and this year, Betty was the fan favourite.
“Thank you to all of our amazing finalists in the Cadbury Bunny Tryouts this year and congratulations to Betty the frog, our newest Cadbury Bunny. We are so excited to pass the coveted ears to her and know that she is going make a great addition to our Cadbury Bunny ‘hall of fame,'” said Trevor Jakubek, Senior Associate Brand Manager, Cadbury Brand team.
In celebration of her win, Betty will not only star in the 2021 Cadbury Clucking Bunny Commercial, set to appear this Easter season, but will also receive a $5,000 cash prize.
Furthermore, to honour animals nationwide, the Cadbury brand is also donating $15,000 to the The American Society for the Prevention of Cruelty to Animals (ASPCA), continuing its partnership with the nation’s leading animal welfare organisation.