cadbury
Cadbury tackles loneliness for older people with Dairy Milk campaign
An emotive campaign is being delivered by Cadbury’s UK division, as throughout April it removes branding on 10 million Dairy Milk bars to be replaced by quotes from older people’s life stories, reports Neill Barston.
Cadbury’s latest bunny advert star is living her best aquatic life
Cadbury fans in the US have voted for a twist on Easter tradition, with the brand’s annual bunny tryouts producing its first ever amphibian winner – Betty the Australian White tree frog, writes Neill Barston.
Business news, Cocoa & chocolate, New products, Sustainability
Cadbury Dairy Milk set to be produced in the UK again after £15 million investment
Production of the iconic Cadbury Dairy Milk range is set for a return to the UK, as parent company Mondelēz International delivers a £15 million investment into the brand’s founding British site in Bournville, reports Neill Barston.
Business news, Cocoa & chocolate, Packaging, Processing, Sustainability
Cadbury unveils first brand redesign in 50 years for Dairy Milk series in UK
Customers in the UK will have the chance to catch the first major redesign in 50 years of Cadbury’s Dairy Milk series, as it hits shelves this month, writes Neill Barston.
Classic Cadbury’s Crème Egg tops poll of retro chocolates due for a retail revival
A growing trend for reviving nostalgic confectionery favourites has led to a study from online retail group OnBuy.com – which found Cadbury’s original flavour Crème Egg is the most favoured candidate for a comeback.
Business news, Cocoa & chocolate, Ingredients, New products, Packaging
Cadbury continues inventor competition with three new Dairy Milk flavours
Cadbury has revealed three new limited editions of its classic Dairy Milk Bar, designed by fans of the UK founded chocolate brand as part of an annual inventor competition run by the company.
Unite union raises concerns over coronavirus payment for British-based Cadbury staff
The UK trade union Unite has raised concerns from employees at Cadbury over bonus payments it believes should be made to British workers that have reportedly been given to US and EU based staff for working during the coronavirus pandemic. Neill Barston reports.
Business news, Cocoa & chocolate, Food safety, Processing, Regulatory, Sustainability
Swiss and UK staff at Mondelēz International raise charity funds with virtual challenge
Global confectionery and snacks group Mondelēz International staff from Switzerland and the UK have taken part in a virtual challenge aiming to raise £10,000 for charity through socially-distance cycling and running initiatives.
Cadbury’s key rebrand aims to maintain its confectionery superstar status
The business of company branding is an exceptionally valuable asset that cannot be underestimated in terms of how consumers perceive a product, so whenever change comes to a major enterprise, you can be sure plenty of thought has gone into its potential impact.
Business news, Cocoa & chocolate, New products, Packaging, Sustainability
Cadbury undergoes its first major design rebrand in 50 years
Cadbury has undergone its first major rebranding in 50 years for its flagship Cadbury and Dairy Milk bars, which includes a redrawn wordmark, new iconography and typography for its long-established chocolate series. Neill Barston reports.
Business news, Cocoa & chocolate, New products, Packaging, Sustainability
Cadbury withdraws legal claim over classic purple wrapping
Cadbury has reportedly decided not further appeal a decision over its bid to alter an existing trademark that had protect the company’s distinctive purple chocolate bar wrapping.
James Cadbury gains Dragons’ Den funding but turns down potential investment
Confectionery entrepreneur James Cadbury, the great-great-great grandson of John Cadbury, successfully gained investment for his Love Cocoa company appearing on the BBC Dragons’ Den television series this Christmas.
Cadbury expresses disappointment at loss in chocolate trademark case
Cadbury has expressed ‘disappointment’ at a Court of Appeal ruling in the UK which found against the company in its bid to alter an existing purple trade mark.
Knighton ingredients delivers tempering free chocolate powder system
UK-based Knighton Ingredients has unveiled a major capability breakthrough for its NovaCote chocolate powder range, enabling the creation of a finished sheen to products without requiring a conventional tempering process.