Milestone 200th anniversary Cadbury celebrations continue with major consumer promotion

Celebrations for Cadbury’s major 200th anniversary are continuing with what is being billed as its biggest on-pack prize & reward giveaway ever within the UK, titled ‘Win a Day to Remember,’ writes Neill Barston.

According to the company, over 200,000 key prizes up for grabs with the key British confectionery brand, which has devised its latest initiative to offer shoppers a bonus and help retailers to boost sales across the chocolate and biscuits categories.

Among the wide range of prizes offered are a range of experiences that includes tickets for Merlin Entertainments, Arsenal FC, F1 Arcade, Sky, Goodwood, Jet2holidays, Liverpool FC, Manchester United FC, ODEON, Winter Wonderland among others. Every single entrant also receives a £75 voucher for Jet2holidays to help shoppers and their families make their own unforgettable memories this summer and beyond, with a little help from Cadbury.

Connor Gould, Brand Manager for Cadbury Dairy Milk at Mondelēz International said: “Cadbury has been a part of the nation’s adventures and memories for 200 years, so what better way to mark it than by creating thousands more. Two hundred thousand more, in fact! We are so excited to see Win a Day to Remember land in stores to help engage and excite shoppers this year. From thrilling rollercoasters and views of London’s skyline to Grand Slams and the Theatre of Dreams…these are just a few of the unmissable experiences up for grabs in the coming months across our range. So stock up on Cadbury’s bestsellers today to see sales soar and memories made!”

The Win a Day To Remember promotion is live from August until November across a range of Cadbury chocolate and biscuit treats. To enter, shoppers simply need to buy a participating pack and enter the barcode details at winaday.cadbury.co.uk. The promotion will be supported in store with eye-catching POS materials and also through extensive digital, social and OOH activity to drive excitement and encourage purchase.

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