Brazilian confectionery exports rise ahead of ISM 2020

A new report has highlighted 32% growth in Brazilian confectionery exports since 2015, as the country prepares its delegation for ISM 2020.

According to Abicab, the Brazilian Chocolates, Peanuts and Candies Manufacturers Association, the country’s rest of the world sales reached US$ 429.6 million from January to October 2019.

Furthermore, record sales at yummex fair were also reported in Dubai at the end of October, which the organisation said highlighted the industry’s improved performance.

Consequently, Abicab noted there was a strong degree of optimism among the 21 Brazilian companies (pictured at Sweets and Snacks Expo in Chicago this year), ahead of ISM 2020, the snack and candy fair, which will be held in Cologne, on February 2-5.

The delegation of confectionery and biscuit companies includes a number of well established businesses including – Bauducco, Berbau, Cacau Show, Cory, Divine, Dori, Embare, Fhom, Francfort, Garoto, Hershey’s do Brasil, Jazam, Marilan, M. Dias Branco, Montevergine, Neugebauer, Peccin, Santa Edwiges, Simas, Soberana and Toffano.

They exhibit at the Brasil Pavilion, Hall 3.1, organised by ABICAB (Brazilian Chocolates, Peanuts and Candies Manufacturers Association) and ABIMAPI (Brazilian Manufacturers Association of Biscuit, Pasta and Industrialized Bread & Cakes), with support from Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

“The group of companies present their rich and varied portfolio at the fair, with new releases of candies, caramels and chocolates, in innovative flavours and formats, inspired by the rich Brazilian diversity and tradition, reinforced by strong investments in recent years. This is the combination that has ensured our exports’ exceptional performance,” says Ubiracy Fonseca, ABICAB’s president.

Key highlights

Highlights at the Brazilian companies’ stands include healthier versions of new and traditional products, and the adapted flavours of typical sweets from the nation.

New to exports, Cacau Show is a manufacturer of craft chocolates with more than 2,200 points of sale in Brazil and a key brand in the country. Craft-prepared, the company’s chocolates have high added value with an aim at the gift segment, designed to convey values of affection.

For its debut at ISM, the company highlights the La Creme line, its biggest sales success in Brazil. Prepared with a high milk content recipe, La Creme chocolate line has high creaminess and long shelf life. The chocolates come in different versions for gifting, eating individually or for children. La Creme 100g is among the company’s bestsellers for being an option for individual consumption or for sharing.

With 50 years of history, the confectionery and biscuit maker Cory will be launching its chewable soft drop, o innovative formulation and flavours for chewable, mint and spearmint.

For its part, Divine will be unveiling a number of new lines at the event, including its 62% Cocoa Organic Chocolate, in 40g bars, rich in antioxidants and polyphenols.

According to the company, its Healthy series is designed to bring more nutritional benefits and is made of selected organic ingredients from sustainable production farms that protect the environment and promote social responsibility. The packaging is uniquely designed and is made of FSC (Forest Stewardship Council) certified recycled material.

Meanwhile, Fhom is making its debut at ISM, with a series based on tapioca biscuit topped with açaí, one of Brazil’s super fruits. This biscuits line is gluten free and includes chocolate, strawberry and coconut topped versions. Another Fhom launch at the fair are the sweet potato chips.

Traditional chocolate maker Garoto launches 11 items at ISM, including a new line addressing the US consumer. These include New Serenata de Amor, which has a new formula and is now creamier, with more cashew nut flavour.

Its Yellow Box – the well-known box of chocolates has new additions, such as the very Brazilian Goiabada (typical guava sweet) and the Talento Dark + Salty Caramel mini tablet. They join the traditional flavours of nuts and fruits in the box: Coconut, Cashew Nuts, Banana, Milk Chocolate, Milk Chocolate with Filling, White Chocolate, Peanut and Cookies. There are 17 chocolates in 15 different varieties.

Significantly, Hershey’s Do Brasil will also be making its debut at ISM, and will present its traditional portfolio and flavours developed for the Brazilian consumer, combining versions of typical Brazilian sweets. They include: Hershey’s Crunchers – crispy flakes with chocolate, in peanut or red berry flavours, 120g; Hershey’s Bites – chocolate balls in the flavours milk chocolate or cookies and cream, 120g; as well as Hershey’s Mais, which are 18 mini wafers covered in chocolate.



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