Ferrero’s Nutella hotel pop-up venture set to hit US market

One of the most intriguing culinary pop-up ventures of recent times is about to land, as Ferrero offers what it believes is a first of its kind weekend getaway to Hotella Nutella in the US.

Stateside fans of the hazelnut spread are set to compete for the chance to experience a couple of nights at the distinctive, confectionery-inspired venue in Napa Valley, California.

Featuring larger-than-life jars of Nutella and breakfast decor, and hazelnut and cocoa spread-inspired hotel items, the ultimate weekend breakfast experience will allow winning fans to take their passion for Nutella to new heights. Following in the footsteps of the Nutella Cafes in New York and Chicago, Hotella Nutella will give Nutella-aficionados unexpected ways to celebrate their love for the hazelnut spread through immersive activities that highlight the best of the brand.

This includes interactive breakfast sessions dreamed up by the Nutella Weekend Breakfast Chef Team, a panel of notable culinary talent, featuring: A Nutella Breakfast Dinner with Geoffrey Zakarian: Iron Chef and Food Network celebrity judge Geoffrey Zakarian brings a serious dose of star power to the table, showing guests that breakfast for dinner has never been easier – or more delicious – with Nutella

A Savory Soul Food Brunch with Tanya Holland: Known for her inventive take on modern soul food and comfort classics, the chef, TV personality and owner of Brown Sugar Kitchen infuses modern Southern breakfast recipes with the magic of Nutella

Pancake Art with Dancakes: The talented pancake artist team, who performs live pancake art around the world, creates viral videos and has been featured on national broadcast shows, will teach fans how to make unforgettable pancake designs that combine family fun with the delicious taste of Nutella

“Hotella Nutella reimagines the joy of the hotel stay with a special breakfast experience that allows fans to enjoy Nutella in new and different ways,” said Todd Midura, Vice President of Marketing at Nutella North America, Ferrero. “We hope our guests learn how to recreate the magic of Hotella Nutella at home, giving them more opportunities to gather with friends and family to enjoy a special breakfast.”

Consumers interested in vying for a reservation for the weekend of January 10-12, 2020 can apply for the chance to win a visit to the property by going to, and creating a video that demonstrates how Nutella makes their mornings special.

Related content

One response to “Ferrero’s Nutella hotel pop-up venture set to hit US market”

  1. Jennifer Starr says:

    Our family of two boys absolutely Love Nutella! It is a main staple in our home. One of our favorite combos is Nutella and banana, healthy as well as delicious. Nutella crapes for breakfast, lunch snacks and dessert! If my husband let us we’d have it for dinner! We would absolutely love the opportunity to experience your wonderful hotel!! Thank you!!!
    Mom of Boys (9yrs and 17yrs)

Leave a reply

Confectionery Production