Canada’s Candyverse Brands revamps its healthier option Better Bears gummy series
pic: Candyverse
Canadian-based confectionery firm Candyverse Brands has refreshed its owned Better Bears series with a revamped new image, as it continues its retail expansion in the region, reports Neill Barston.
As the business explained, its updated image includes new packaging featuring a revised logo along and general design that it believes will make a notable difference to its core gummy series.
The company said it was seeking to create an easily identifiable look for the range, as preparation for the commercial launch of all new SKU’s. Significantly, it is also made from 100% recyclable polyethylene (PE) derived from post-consumer recycled materials aligning with our commitment to sustainable packaging.
The former design of Better Bears
It noted that the thinner weight packaging uses approximately 50% less plastic as compared to previous versions which significantly reduces Candyverse’s carbon footprint.
The company has focused on innovative plant-based, low-sugar and planet-friendly snack brands, with its wholly owned Better Bears brand of all-natural plant-based low sugar gummy bears forming the core of its offering, though it has stated that it has ambitions to extend into other product ranges that offer healthier options.
Jeff O’Neill, President of the Company commented “Our new packaging provides a great launchpad for our planned new SKU’s and gives our brand its own unique identity that is also environmentally sustainable.”
Earlier this year, the company confirmed plans for expanding Better Bears presence across stores in the region, which are now available in a total of 1,434 locations across Canada. It is also seeking additional opportunities for showcasing the brand within the neighbouring US market.
Jeff O’Neill, added that the move was of significant importance for its future expansion. He explained: “We have been working diligently to expand our retail footprint to prepare for the launch of our additional pipeline of product innovations and continue to execute on our vision and live up to our Better name.”
