Mars Wrigley UK delivers ‘HFSS compliant’ Triple Treat healthier chocolate series

Mars Wrigley UK has delivered its latest better-for-you ‘Triple Treat’ bar series that has been developed in response to the government’s soon to be implemented legislation targeting reduction in fat, sugar and salt within product ranges, reports Neill Barston.

The high in fibre, fruit and nut based series will be available in four variants – Snickers, Mars, Galaxy, and Bounty, amid major category growth in product options with healthier option claims.

As the business explained, the new lines are jam-packed with over 75% fruit and nuts, meaning its latest snack is thought to be exempt from new national regulations (which the government has in fact delayed by a year until 2023, following industry fears over impact on retailing  – with the series being described as ‘HFSS compliant.”

The range still includes a dose of Mars Wrigley’s chocolate blend, with each bar dipped and drizzled with smooth milk chocolate. As the business noted, thousands of hours working on detailing of the bars – from the chewy caramel in the malt-infused Mars Triple Treat, to the crunchy roasted nuts on the Snickers variant, every aspect has been carefully developed with great taste at front of mind.

Kerry Cavanaugh, Marketing Director at Mars Wrigley UK said: “Triple Treat does exactly what is says on the tin – it’s packed with a knockout trio of fruit, nuts and our iconic chocolate, and is delightfully delicious to boot. At Mars Wrigley, we’re thrilled that Brits can now enjoy a great tasting – and HFSS compliant – Galaxy, Mars, Snickers and Bounty treat. It’s tasty reinvented.”

As previously reported, the UK government had projected the introduction of the new HFSS regulations, including a watershed ban on television advertising of higher fat and sugar products before 9pm. However, much to the disappointment of health campaigners seeking to tackle a growing obesity crisis, the legislation will not now come into force until October 2023.

Observers have noted that the failure to introduce legislation this year comes in the wake of industry lobbying surrounding the cost of living crisis that has seen retail prices spiral in recent months – sparked by a number of factors including logistics issues and the ongoing war in Ukraine, which is a key region for supplying ingredients for food sectors including confectionery.

Related content

Leave a reply

Confectionery Production