Free from Easter cheer for Nomo, as it wins big at annual awards
UK vegan confectionery brand Nomo is in celebratory mood, after claiming six honours at the 2024 Free From Easter Awards, recognising key achievements in the sector for more than a decade within the region, writes Neill Barston.
As the company explained, the accolades were judged by a panel including major names in the food and allergy worlds, with winning businesses gaining the right to use the yellow logo that serves as a mark of quality for consumers in terms o compliance for production standards within the category.
This year, Nomo gained three gold and three silver medals for its Easter NPD: Creamy Choc Egg & Mini Bars (Gold), Mini Cookie Dough Bunnies (Gold), Ultimate Egg, Bunnies & Mini Bar (Gold), Choc Fudge Egg & Bunny (Silver), Hollow Bunny (Silver), Choc Fudge Bunny (Silver)
As the business revealed, its complete range is free from egg, gluten, dairy and nuts to ensure that everyone can enjoy amazing chocolate regardless of allergies or intolerances. Its chocolate egg offers four mini bars in orange, mint sea salt and award-winning caramel flavours. Meanwhile, the cookie dough option features five mini bunnies, and its ultimate egg features an assorted of some of its most popular offerings.
Significantly, as the business explained to Confectionery Production, it has enjoyed a particularly successful year, registering 45.6% value growth during the 2023 Easter period, compared to the total market’s value growth of 16.7% in the free from chocolate Easter category – with its total sales amounting to £2,180,336.
As the business revealed, nearly half of the Easter free from chocolate products purchased in 2023 were from its own ranges, with a 47.5% share of all free from Easter products. The brand had the top four best-selling products, with six Nomo Easter products ranking within the top eight best-selling Easter free from chocolate products.2
Emma Perrett, Marketing Controller for Nomo, commented: “We are delighted to receive these awards recognising our innovation in the Easter free from market. Our six wins at the Free From Easter Awards 2024 are a testament to our commitment to creating quality products which unite people through a shared love of chocolate. We have heard many stories from customers who were unable to enjoy Easter growing up – and our mission as we expand our range is to provide delicious options to ensure that there’s safe, great-tasting chocolate which everyone can enjoy.”