Hershey celebrates Women’s History Month with return of ‘She Bars’

The Hershey group is set to celebrate Women’s History Month and International Women’s Day in reviving its empowering, limited-edition ‘She bars,’ honouring influential female achievements, writes Neill Barston.

As the company explained, the release aims to place a spotlight on the women and girls who have made an impact across industry, and on a societal level.

Consequently, in its third year of running the campaign, the brand is inviting consumers to offer recognition through the simple gesture of gifting the special edition bar ranges as a means of saying thanks to those who have made a real difference.

This year, Hershey’s brand and its nonprofit partner Girls on the Run joined forces for the second time to build upon their shared mission of uplifting women to recognize their limitless potential. Together, they partnered to curate the 200+ powerful adjectives that are featured on the Hershey’s SHE bars by asking Girls on the Run coaches and participants to describe an impactful woman in their lives.

“She is fearless, loving, hardworking, and brilliant,” were just some of the moving words Girls on the Run participants shared to describe women in their lives.

“We are excited to reintroduce the Hershey’s SHE bars in new, meaningful ways as part of Hershey’s larger commitment to supporting women and girls this Women’s History Month and every month. This bar, with 200+ thoughtful adjectives created with our partners Girls on the Run, reminds us to take a moment to honor the women and girls who inspire us every day. We hope to spark meaningful, heartwarming connections through the simple gesture of giving a SHE bar to someone who has played an important role in your life,” said Katie DeCapria, brand manager, Hershey’s.

In addition to the collaboration on the new Hershey’s SHE bar, Hershey’s is growing its partnership with Girls on the Run through several initiatives, including sponsoring a day of one-on-one mentorship opportunities between Girls on the Run participants and The Hershey Company leaders at the first-ever Future CEO event.

As part of the partnership, Hershey’s will also donate to Girls on the Run to provide more women and girls with access to influential programs at a local and national level. Our fans can find the Girls on the Run logo on Hershey’s SHE bar packaging and scan the QR code that appears on the back of their bar to learn more about our joint mission of celebrating all women and girls.

“Limitless, resilient, bold, and fierce are just a few of the powerful words that came from our members’ and the real stories about the women and girls in their lives,” said Elizabeth Kunz, CEO of Girls on the Run. “Joining forces with Hershey’s to celebrate the incredible and inspirational women and girls around us is integral to our program. It’s an honor to see our organization’s heartfelt input on the new Hershey’s SHE bar.”

The Hershey’s SHE bars launch is one way The Hershey Company is supporting girls and women around the world. In addition to being one of the few Fortune 500 companies led by a woman, Hershey has achieved one-to-one aggregate gender pay equity for salaried employees in the U.S. in 2020 and is working to achieve this globally by 2025.

With a focus on gender representation throughout the company and around the world, many of Hershey’s business units and international markets are women led. In fact, Hershey is frequently named a leading workplace and company for women by meaningful rankings like Forbes Top Female-Friendly Companies Learn more about The Hershey Company’s efforts to advance gender equity in its workplace and communities here.

Limited-edition Hershey’s SHE bars will be available nationwide starting this March in four unique wrappers in both a 1.55-ounce standard bar and 4.4-ounce XL bar, while supplies last. The campaign is being supported by the @Hersheys social media tag and #HersheysSHE.

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