Vitafoods Europe returns this Spring amid nutraceutical sector growth
Registration for this year’s Vitafoods Europe nutraceutical event is now open, with organisers confirming its traditional May scheduling after last year’s event was shifted to October amid the coronavirus pandemic, writes Neill Barston.
The segment has been showing notable growth – including ranges featuring confectionery gums and jellies, with a broad spectrum of companies set to participate at this year’s showcase in Geneva, Switzerland.
Staged between 10-12 May, visitors will be able to access the Vitafoods Europe online platform a week before the live event (2-13 May) to immerse themselves in exclusive insight-led content and use the data-driven matchmaking tool to conduct virtual meetings. Plus, the online platform and SMART technology enables them to plan their visit to Geneva and set up in-person meetings in advance to ultimately enhance their experience and maximise their time at the live event (10-12 May).
The comprehensive event agenda explores key market trends, plus regulatory complexities, packaging and labelling challenges, and more – including an enhanced focus on pressing industry issues, such as mental wellbeing, women in nutraceuticals and sustainability. Highlights of this year’s event, across online and in person, include:
A wide range of presentations across four theatres including the Main Stage powered by Vitafoods Insights, Life Stages, New Ingredients, and Probiotics, where attendees can explore over 90 hours of content across the whole event. Expect talks on everything from the regulatory landscape for probiotic ingredients, to innovative prenatal supplement ingredients for child mental health.
Furthermore, this year’s SMART event format allows for global connectivity across both the in-person and online platforms. Visitors can find and connect with potential partners and suppliers before and during the show using Informa’s intelligent data-driven matchmaking service. Facilitating efficient and effective networking, this connects visitors and exhibitors with shared goals, the right backgrounds and in-demand expertise.
Visitors looking for inspiration for their next product can tour the New Product and Ingredient Zones to discover the very latest ingredient technologies, formulations and products, as well as exploring new research. Alternatively, the virtual Innovation Tour is available in video and audio format, to complement the live show experience. For those interested in Omega-3 fatty acids or probiotics and gut health, the tailor-made Resource Centres offer a deeper dive into these trending and expanding market areas via bespoke and exclusive expert content.
In addition, with sustainability being at the core of many brands’ priorities, Sustainability Corner enables visitors to explore some of the challenges and the success stories, with expert-led sessions on how the industry can become more sustainable.
Vitafoods Europe 2022, which will continue to run in accordance with the latest Informa AllSecure standards and local Swiss guidance, is once again set to connect the community, facilitate learning and discovery, and provide an opportunity to solve the biggest global health issues, together.
Registration for Vitafoods Europe 2022 is now open. Discover more about the show features and registration options at www.vitafoods.eu.com/
