Nestlé’s nostalgic Quality Street trip calls on consumers to name their favourite retro chocolate
Nestlé is calling on customers to highlight their favourite nostalgic Quality Street favourites from yesteryear, in a special competition to revive a flavour that had been previously consigned to the memory banks, writes Neill Barston.
From Fig Fancy, Fruits of the Forest Crème, Apricot Delight, Peanut Cracknell or Almond Octagon have all been amongst fan favourites down the years, and could be potentially ripe for restoration to the famous tinned chocolate confectionery.
This month, the company is asking customers to vote for their favourite sweet from the following selection: • Vanilla Octagon – smooth vanilla filling covered with milk chocolate • Almond Octagon – crispy almond pieces in smooth milk chocolate • Fruits of the Forest crème – fruits of the forest flavoured fondant enrobed in dark chocolate • Jaffa Toffee – from the very first 1936 selection, orange-flavoured toffee covered with orange milk chocolate.
The final contender is the Coffee Crème – a coffee-flavoured fondant enrobed in dark chocolate Everyone who takes part in the survey (through casting their vote here) will be in with a chance of winning a truly unique prize – one of five tins filled with the most voted for sweet, which will be handmade by Nestlé’s expert chocolatiers.
Emily Grimbley, Assistant Brand Manager for Quality Street said: “We know how much fans love to reminisce about old Quality Street varieties – there are even Facebook groups dedicated to their return! Now, we want to hear from consumers about which of five classic retro Quality Street sweets they would most like to see return. “What’s more, everyone who takes part in our survey will have the chance to win a unique, money can’t buy prize – one of five bespoke tins featuring the winning sweet, handmade by our expert inhouse chocolatiers! It would make the ultimate gift for a Quality Street fan, if you could bear to part with it!” To cast your vote, visit the Quality Street webshop between now and 26 November.