Halloween celebrations in US set for confectionery twist with special KitKat costumes

As supernaturally fine Halloween celebrations gather pace around the world, KitKat in the US has been doing its bit to bring costume prep from fright to delight with an exclusive ensemble taking group costumes in a very quirky direction, writes Neill Barston.

While there may well be plenty of vampires, ghouls and zombies to be seen enjoying confectionery this weekend, the Hershey group which manufactures the iconic chocolate bar under licence in America, has pulled out the stops this year.

“Group costumes can be really hard to choose when you have so many people that need to agree, but luckily everyone loves and can agree on KitKat,” said Benita Chang-Godoy, Senior Brand Manager of KitKat.

“It’s time to bring the perfect four-person Halloween costume that is a show-stopper to wear together but also really fun to break apart.”

Standing seven feet tall and boasting four chocolate wafers covered with a magnetic wrapper, this four-person human sized KitKat replica is a truly sweet trick-or-treating getup. Named the “Most Creative Four-Person Costume of 2021” by the Halloween & Costume Association, this costume is all fun and games until someone in your crew breaks apart in the satisfying fashion KitKat fans find irresistible.

“Halloween costumes seem to get more and more creative each year, and 2021 has been no exception,” said Aneisha McMillan, public relations director of the Halloween & Costume Association. “Group costumes are trending, and KitKat is turning heads with their new costume, which is large enough to fit four people – how fun!”

Want to try on these exclusive, wearable wafers for yourself? KitKat is giving you a shot to wear the epic, larger-than-life KitKat costume with your crew, simply by tagging three people that you could rock the look with on KitKat’s Instagram or Facebook channels.

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