Raw Halo launches second crowdfunding campaign
Organic chocolate brand Raw Halo has returned to Crowdcube for the second time to raise investment for its expansion into UK supermarkets, continued marketing investment and new product development.
The company has had previous crowdfunding success which it hopes to replicate – reaching 176% overfunding on Crowdcube in 2016, raising £150,000 of investment. The brand is now looking for £110,000 or 7.75% equity (with a pre-money valuation of £1.3 million).
Raw Halo combines superfoods with rich Peruvian cacao for its six ‘Mylk’ and six dark healthy twists on popular chocolate combinations such as: dark chocolate + mint, Mylk + crispies (made from buckwheat) and dark + sweet orange (RRP £2.79 per 35g bar).
There is also a dark + lemon and pink Himalayan salt, Mylk + goji berries and vanilla and the dark + ginger and pecan.
All chocolate bars are free from gluten, wheat, and lactose, and 11 of the 12 bars are dairy-free and approved by the Vegan Society.
Unlike conventional chocolate, Raw Halo states that its cacao beans aren’t roasted, instead, through careful temperature control and minimal processing, the raw chocolate is minimally processed to retain the nutrients of the original cacao beans.
Keeping the chocolate raw ensures the cacao retains its high levels of antioxidants, magnesium and iron, maximising its nutritional benefits, it says.
The brand also uses organic coconut sugar and organic lucuma powder as its two preferred natural sweeteners due to their low GI scores yet sweet and subtle caramel taste.