Love Raw becomes Tesco meal deal option

Three bars from vegan chocolate brand, Love Raw, will now be available as part of Tesco meal deal in 1,800 UK stores.

LoveRaw’s Milk Choc Wafer, White Choc Wafer and Milk Choc Peanut Butter Cups will be available nationally across Tesco Express and Tesco Extra stores, priced at £1.49 or part of a £3.90 Tesco Meal Deal (£3.40 for Tesco Clubcard members).

It is the first time LoveRaw products have been available as part of a Meal Deal, which the company hopes will help it reach millions of new consumers wanting to try their range of vegan chocolate for themselves.

The Tesco listing follows a year of growth for LoveRaw, having secured listings with French supermarket chain Franprix in Paris, as well as listings with IGA Supermarket in Australia and Kesko in Finland.

Tesco joins LoveRaw’s current retailers: Waitrose, Ocado, Co-op, Whole Foods, Holland & Barrett, and a number of independent operators.

Rimi Thapar, co-founder at LoveRaw, said: “Our mission is to create the best-tasting plant-based chocolate products and this latest listing – our biggest yet – is a massive endorsement of the quality and growing popularity of LoveRaw.

“We’re proud that we’re able to make more of our products accessible to more and more people – not just those who follow plant-based diets. We have shown that our chocolate tastes just as good as dairy, with no compromise.”

LoveRaw recently achieved B Corp certification and only works with ethical suppliers, championing high welfare practices across the cocoa value chain. Its product range is all free from palm oil, artificial ingredients, and animal-derived products.

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