Mondelēz marks 10th anniversary reaffirming its responsible enjoyment values

Tuesday, Oct. 4, 2022 -- Vision 2030, a celebration of the 10th year anniversary of Mondelez at the company's international headquarters at 905 W. Fulton Market, in Chicago, Illinois. © Nuccio DiNuzzo Photography 2022

Mondelēz International has marked its 10th anniversary under its present branding through reaffirming its mission values of empowering consumers to enjoy confectionery and snacks responsibly, writes Neill Barston.

The business, which formerly changed its name from Kraft Foods in October 2012, arrived at its name after a survey from over 1,000 employees as to the company’s future identity.

Consequently, US-owned Mondelēz, which is said to have derived from the French for ‘world’ and made-up ‘delez’ evoking a close association with ‘delicious,’ was fashioned. The major move was sanctioned just two years after the business bought Cadbury in 2010 for £11.5 billion, with the brand, which has longstanding global recognition, being retained under its original guise.

As the company noted, its sustained progress across its chocolate, biscuit and baked snacks enterprises, which it has continued to expand with further acquisitions in recent years, has cemented its market leading position.

“We have so much to be proud of since Mondelēz International was born in 2012,” said Dirk Van de Put, Chairman & CEO, Mondelēz International. “We have delivered sustained growth and strong financial performance, while continuously innovating to stay ahead of changing consumer tastes, and navigating a dynamic external environment. As we recognise this important milestone in our company’s young history, our 80,000 talented ‘makers and bakers’ around the world are even more passionate about creating the right snacks, for the right moments, made the right way for many years to come.”

As the company added, each October, Mondelēz International celebrates its annual Purpose Day – encouraging employees to pause, reflect, and refocus on their roles in advancing the company’s Purpose. This year’s event features a wide range of community outreach, volunteering, mindfulness, and wellness initiatives across the company’s global operations.

This includes its international’s Latin America team is working with a local NGO to donate trees to help restore the Amazon through an innovative employee matching program. Employees in Japan are sponsoring educational initiatives to promote consumer understanding of mindful snacking

In addition the business is also is rolling out an upgraded, fully digitised employee volunteering platform that links colleagues around the world to local community organisations. The company’s celebration culminates with the ringing of the closing bell today on the Nasdaq Stock Exchange to mark Mondelēz International’s 10th year of listing.

As the business added, it has devised four key strategic pillars, including accelerating growth through achieving 90% of revenue from chocolate and biscuits, including baked snacks.

Its second pillar remains delivering enhanced digital sales – with $1 billion invested into infrastructure aimed at gaining  20% of revenues from digital channels by 2030. Its third pillar is that of culture, empowering employees, promote a growth culture, and continue building a team of deep and diverse talent.

Finally, sustainability remains a key factor, and delivering on a clear set of goals for its environmental, social, and governance priorities.

In terms of its sustainability gains, it outlined its achievements against 2025 targets – by the end of 2021, 75% of cocoa volume for chocolate brands was sourced through Cocoa Life; on track to reach goal of 100% by its target date in three years’ time.

On climate, in 2021, 32% of electricity used in manufacturing sites was renewable compared to 23% in 2020. This initiative was the most important contributor to our reduction of 56,000 tons of carbon emissions in 2021; on track to reach goal of 10% reduction in end-to-end CO2e emissions by 2025. Meanwhile for packaging, in 2021, it achieved 95% of packaging designed to be recyclable; on track to reach goal of 100% by 2025.

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