Venchi luxury chocolate brand opens new flagship retail store
Italian luxury chocolate and gelato manufacturer Venchi has expanded its operations in opening a new flagship store in Piccadilly, London, offering dozens of its product ranges, writes Neill Barston.
The business now has a total of 50 stores across more than 70 countries, as it underlines a continued path of development with its retail portfolio, as well as enhancing its series of gourmet confectionery.
Within London, the luxury chocolate and gelato manufacturer with has six boutiques, present in Exhibition Road, King’s Road, Covent Garden, Hampstead and Richmond. It can also be found at luxury wholesalers Harrods, Selfridges, Eataly, and Fenwick. More recently, it opened a new store in Long Acre, in the heart of Covent Garden district and in Wardour Street, in the heart of Soho.
Its latest flagship store is located at 164-165 Piccadilly Street, and at 100 square metres, is its largest retail operation in the capital. Other than hosting over 60 different types of chocolates to “Pick & Mix”, the firm is delivering gelato in 16 flavours including the latest vegan options of four of its bestselling gelato flavours, two fountains flowing with Suprema chocolate spread, flavourful gelatoshakes and a wall of fame made of chocolate bars.
Furthermore, the new store will have a dedicated coffee area to order signature drinks and crêpes as well as a selection of gourmet coffees with layers of Suprema spread and a choice of Chocoviar and Nougatine grains for the sweetest palates. The venue will also exhibit its latest novelty, the Chocoviar wall, which is exactly what it sounds: a whole wall entirely dedicated to the Venchi’s iconic collection, which represents the brand’s creativity at its finest.
The secret recipe of the Chocoviar is the contrast between its unique taste, consistency and mouth-watering fillings. A colour spectacle, the wall will be populated with all available flavours from the collection: Gianduia, 75% Chocoviar extra fondente, Pistachio, Crème Brulée and Crème Suprema.
Daniele Ferrero, CEO of Venchi, for the special occasion, said: “Venchi chocolate is an Italian institution, but it’s the brand’s willingness to innovate and expand that has kept it on chocolate-loving lips for so many years across continents. Thanks to this ongoing mission of elevating chocolate making to an art form, Venchi brings the true Italian tasting experience all over the world. We look forward to expanding our presence in the UK, a market of great taste”.