Aussies set for retro treat with Uncle Tobys Le Snak Cheesy Vegemite
pic: Nestle
Australians are in for a new treat as one of the nation’s favourite lunchbox snacks has been given a special twist, with the arrival of Uncle Tobys Le Snak Cheesy Vegemite, writes Neill Barston.
The product is being delivered as consumers around the world have shown a sustained interest in reviving much-loved food series from previous decades.
As parent company Nestle explains, it hopes the classic cracker and cheese dip combination of Le Snak blended with Vegemite, the new Cheesy Vegemite will ‘channel your inner kid’ with the two brands teaming up to remind Aussies that you’re never too old to enjoy lunchbox favourites.
Uncle Tobys marketing manager, Jessica Barnes, said: “It’s no secret that Aussies love 90s nostalgia, which is why we’re so excited to add the iconic taste of Vegemite to our classic cheese blend, for a twist on a loved snack.”
Vegemite Marketing Manager Jess Hoare agrees “The classic pairing of Vegemite and cheese has been long-loved, and that’s why we’re proud to be partnering with Le Snak to bring Aussies this ultimate taste sensation.”
The new Uncle Tobys Le Snak Cheesy Vegemite is available in Woolworths and select IGAs nationwide from August and in Coles from mid-September.