NCA shares top consumer trends on the eve of Sweets & Snacks Expo

With the doors set to open on this year’s Sweets & Snacks Expo event in Chicago tomorrow, organisers have highlighted major trends for the remainder of 2022, writes Neill Barston.

The NCA enthused that there will be a number of reasons to celebrate this week, as the key annual confectionery showcase marks its 25th anniversary.

As the trade body noted, during more than two decades, there has been a consistent stream of innovation in terms of new products, which have continued to prove instrumental within the industry, with this year’s event attracting a near pre-pandemic level of exhibitors.

“For 25 years the Sweets & Snacks Expo has been the most significant driver of candy and snack flavour and product trends in North America, and 2022 is no different. Attendees at this year’s show will be able to taste the products that will shape store shelves for weeks, months and years to come,” John Downs, president & CEO of the National Confectioners Association, said. “There’s something for everyone trending this year, whether you are looking for a new twist on a classic favourite or something brand new altogether.”

Here are some of the trends you can expect to see in 2022:

  • S’more Variety: You won’t need a campfire to enjoy the quintessential taste of summer. S’mores-flavored treats – and everything you need to make them – are taking over this summer and throughout the year.
  • Flavor Intensity: Salty, sweet or turn up the heat? There’s something for everyone looking for a more intense flavor in their favorite treat. Look out for flavor extremes: amp up that sour flavor, introduce some heat into your sweet or pick the spiciest chip.
  • Newstalgia: This year, it’s all about “newstalgia” – fresh and innovative twists on the classics you know and love. It’s treating like you’ve never experienced before.
  • All About Options: Everyone treats and snacks a little differently, which is why confectionery and snack companies are offering a range of package sizes and product types to meet every occasion.

These trends are especially notable, as National Candy Month approaches in June. A candy moment on the rise, National Candy Month bridges the confectionery sales gap between the major holidays in the spring and fall for retailers across the country and gives consumers a chance to celebrate with their favorite treats and snacks as they kick off the summer.

The Sweets & Snacks Expo celebrates 25 years of innovation and trendsetting in the confectionery and snack industries in 2022. Join us at Chicago’s McCormick Place from May 23-26 to see the latest in product innovation, connect with industry leaders and gain important insights into reaching today’s candy and snack consumers.

To get more information or register, visit

Related content

Leave a reply

Confectionery Production