Givaudan set to harness ‘big data’ with advanced customer foresight platform

Global flavour and fragrance business Givaudan has unveiled its Customer Foresight platform, aiming to harness AI and big data, enabling customers to deliver a raft of new products, reports Neill Barston.

As the company acknowledges, the broader food and drink sector is facing significant disruption driven by swiftly evolving consumer trends and requirements.

From enabling the movement to more mindful and planet-friendly diets due to growing environmental concerns, to providing more nutritious food choices and helping consumers achieve their wellbeing goals, the company noted that industry must think differently to address this transformative shift.

Consequently, Givaudan is releasing its Customer Foresight platform in response to help businesses in the sector with a broad array of innovative product lines, including within the confectionery, snacks and bakery segments.

Louie D’Amico, the company’s President Taste & Wellbeing, said: “Customer Foresight can help anticipate tomorrow’s challenges and untangle the future of consumer expectations. Its power is found in the combination of external mass data and proprietary Givaudan information, that is harnessed into highly valuable insights through AI, along with the in-depth knowledge of the food ecosystem that our experts bring to the equation. This holistic approach, combining technologies and human expertise, will allow our customers to address the full scope of future consumer needs.”

As the company added, its latest system, which is now at pilot phase, is expected to be fully released next year, and is based on a proprietary digital engine that enables and empowers its experts in their consideration of the future. By partnering with Givaudan, customers will be able to detect signals and emerging trends to anticipate future potential outcome scenarios, opening opportunities to enhance the current development processes.

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