Confectioners unveil calorie reduction pledge

Confectionery giants Mars Chocolate, Wrigley, Nestlé USA, Ferrero and Lindt have pledged to offer consumers more products in smaller packages with clear calorie labels.

By 2022, the companies, which also include Ghirardelli, Russell Stover and Ferrara Candy Company, say half of their individually wrapped products will be available in sizes that contain 200 calories or less per pack.

Currently more than 60% of the companies’ individually wrapped products contain less than 250 calories per pack. However, in the next few years, consumers will see more options in smaller sizes – and innovative new products. In addition, 90% of their best selling products will have calorie information printed on the front of the pack.

Progress of the commitment, which was announced at the Partnership for a Healthier America Building a Healthier Future Summit, will be monitored and reported by PHA in conjunction with policy research organisation called Hudson Institute.

“Chocolate and candy have always been a treat, and this is a big commitment by the participating companies to keep it that way,” says John Downs, president & CEO of the National Confectioners Association.

He adds, “Over the next five years, the participating chocolate and candy companies will help consumers better understand the unique role that confections can play in a happy, balanced lifestyle,” says Downs. “As we focus and leverage the companies’ expertise in marketing, innovation, and distribution, our goal is to reinforce for consumers that chocolate and candy are treats.”

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