Love Cocoa reveals major new sustainability-focused rebrand marking seventh anniversary
A bold series of revamped brand designs has been unveiled by premium confectionery brand Love Cocoa, focused on enhancing its sustainable and ethical sourcing approach, reports Neill Barston.
According to the UK-based company, its fresh new look is being rolled-out marking its seventh anniversary, and will be made available from a number of stores including John Lewis, Fenwick, Liberty, Next, Ocado, and the company’s own website, as well as independent retailers.
Speaking previously to Confectionery Production at this year’s ISM in Cologne, company founder James Cadbury noted that the business had been progressing strongly, noting a strong response to its ranges at the key European show.
Commenting on the new range, he said: “This is the start of an exciting chapter for the business. Our sophisticated new packaging has been in the works for over a year and we’re delighted to see it go live, alongside securing our B Corp and joining 1% for the Planet. The new designs are reflective of the luxury, high-quality chocolate within the packaging, which we know our customers love, and we believe this new look will give us a unique on-shelf presence and help us achieve £10 million annual sales by 2025. As founder, I’m so proud of how far the business has come in the last seven years, and I can’t wait to see where the next seven take us. ”
Moreover, the business recently gained B Corp status, underlining its core focus on sustainability policies and desire to source as ethically as possible, with the company having previously engaged in environmental initiatives including a key tree replanting scheme in Cameroon, West Africa, which remains a major region for the wider industry’s cocoa supplies for the global chocolate market.
As the company added, its design refresh aims to deliver a distinctive look and feel that will stand out, featuring a new logo and strapline – ‘The Modern Chocolatier’ – the business noted it has embraced a brighter, bolder colour palette across the range while maintaining its signature gold foiling detail.
The firm has continued to source high quality cacao for its ranges, ethically sourced from growers who farm fairly and pay their workers properly, thereby creating long term, sustainable relationships and a fully traceable and transparent ‘farm to bar’ supply chain.
The redesign sees Love Cocoa continue its longstanding commitment to plastic free packaging. One of the first British chocolate producers to implement 100% plastic free packaging, utilising compostable inners made from wood pulp from the get-go, the business is now 99% plastic free.
As part of its ecological pledges, Love Cocoa’s work with Eden Reforestation Projects is continuing via 1% for the Planet, with the aim of planting over 200,000 trees each and every year. To date, the brand has planted 1.6 million trees across North and East Africa in a bid to combat deforestation and climate change. The reforested areas reduce soil erosion and provide storm surge protection whilst sequestering CO2 and fighting against global warming. These have been clearly communicated on its latest pack designs.
