Valentine’s season set for $4 billion confectionery market boost
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It seems latest research from the National Confectioners Association has found that US consumers are still in very much in love with confectionery, as 92% of Americans expected to celebrate Valentines with chocolate and candy, reports Neill Barston.
As the organisation noted, the season represents a $4 billion in confectionery sales each year (IRI), with the group anticipating a 5% growth in sales for this year’s major occasion.
In terms of gifting opportunities, manufacturers large and small have traditionally engaged with developing an array of product innovations for the big day, with the season being particularly strong in terms of artisan chocolate offerings from smaller luxury chocolate makers around the world, with the US being no exception to that.
“The confectionery industry has always kept innovation top of mind, and that’s evident in the wide variety of options available on the shelves of retail stores, in checkout aisles and in online shopping carts,” John Downs, NCA president and CEO, said. “Whether gifting chocolate and candy or treating themselves, consumers can celebrate the season with treats that reflect an endless number of unique preferences that helps them show someone they care this Valentine’s Day.”
If you’re planning to share something sweet with your sweetheart, there’s even more good news: 93% of people say they would like a gift of chocolate and candy to celebrate Valentine’s Day. And you can be sure your gift will be well-received, as these treats can play a strong role in supporting emotional well-being and enhancing special moments on and around Valentine’s Day.
To support the festivities, NCA has developed a robust set of resources that are available at AlwaysATreat.com/ValentinesDay. Consumers can find inspiration for their Valentine’s Day celebrations, learn more about how they can enjoy the season with balance in mind – and, of course, find some fun facts about the holiday.
As the NCA added, you can join the Valentine’s conversation and share the love with the NCA on its Facebook, Twitter and Instagram channels ,including #VDayTreats in posts.